Old-school Latina beauty HipLatina
Beauty

100 Years of Latina Beauty Trends We Still Love

Old-school Latina beauty HipLatinaBeauty is one of the best indicators of a decade. You can look at a photo, and almost instantly know when it was taken, based on the hair and makeup of the woman or women present. Each decade has had its unique trends, and certain classic looks have survived the times, updated in specific ways. Let’s take a look at a century of beauty, including what colors and styles were in, and which Latinas were there rocking the looks.

1910s

Photo: The Cable Car Home Page/Pinterest

Trend: The 1910s embraced the Edwardian look from the decade before. It was all about soft, romantic curls, voluminous updos, makeup that wasn’t too noticeable, and pots of rouge for the cheeks and lips.

Colors: Natural tones were in, as wearing makeup wasn’t accepted at the time. Only pale foundations were available, and cake mascara was introduced but not worn by the mainstream. Some would wear a sheer wash of grey, yellow, or brown on the eyelids.

Latinas Owning the Look: Beatriz Michelena, Vera Michelena, and Myrtle Gonzalez.

1920s

Photo: Valentino Vamp/Pinterest

Trend: Hair was cut short into a bob, in the style of the flapper. Wearing makeup became more popular and accepted — mascara and face powder was worn, eyes were well-defined (and even smoky), brows were penciled in thin, and lips were lined smaller to achieve a Cupid’s bow look. The trend of tanning started in this decade, as did the half-moon manicure.

Colors: A matte red, pink, or orange lip; dark colors like black, purple, brown, or blue for eyes; pink rouge for cheeks.

Latinas Owning the Look: Dolores del Rio and Lupe Velez.

1930s

Photo: Pinterest

Trend: In the 1930s, hair was still short, and styled with waves. There were also longer hairstyles that were styled in coiled updos. Super thin, penciled brows were still en vogue, eyeshadows were made in more colors (including lighter colors), lipstick was super popular, and a thin horizontal lip line was worn.

Colors: Eyeshadow in pastel or colors like green, blue, purple; raspberry, rose, orange, or maroon lipstick; matching rouge/blush; a variety of nail polish colors (from pale rose to black).

Latinas owning the look: Dolores del Rio, Lupe Velez, and Raquel Torres.

1940s

Photo: Tumblr/Pinterest

Trend: Hair was longer (about shoulder length, and cut into a U shape), and dramatic updos, and victory rolls were in style. Eye makeup was more understated for the everyday woman; eyebrows were fuller; pancake foundation was used; and red lips, lined in a fuller shape, were all the rage.

Colors: Red lipstick, rose-colored blush, and lighter colors for eyes.

Latinas owning the look: Maria Felix, Dolores del Rio, and Andrea Palma

1950s

Photo: Photobucket/Pinterest

Trend: Short cuts, curly “poodle” updos, and bouffant styles were in during the 1950s. Pink replaced red as the go-to color in lipstick and was also used on eyes. Winged eyeliner (a.k.a. the cat eye) was on-trend during this decade. Eyebrows were angled, and well-defined with pencil.

Colors: Pink was huge! Pink, red, and coral for lips were in. While varying colors for eyeshadows like purple, green, etc. were the thing. Women often wore shades that complimented their eyes or matched their outfits.

Latinas owning the look: Katy Jurado, Maria Felix, and Silvia Pinal

1960s

Trend: The 1960s were all about big hair, in the form of sky-high beehives, and bouffants. The hippie style of the late ’60s took the trend 180 degrees, by featuring long, stick-straight locks. The eyes were super defined in black eyeliner, gobs of mascara, and false lashes; lips and lids were pale.

Colors: Black was used to define the eyes, white or pale eyeshadows were in, and peach, pink (including frosted) and beige/white lips were worn.

Latinas owning the look: Raquel Welch, Olga Guillot and La Lupe.

1970s

Photo: Pinterest

Trend: The decade of disco featured feathered hairstyles; wedge, pageboy, and shag cuts; afros; and the continuation of long, straight hippie hair (with and without bangs). Makeup could either be really pared down and natural, or dramatic, colorful, and heavy (emphasis on eyes, cheeks, and lips). Brows were either natural or pencil thin.

Colors: Anywhere from no makeup to light colors to a rainbow of hues.

Latinas owning the look: Raquel Welch, Lynda Carter and Bianca Jagger

1980s

Photo: Pinterest

Trend: Hairstyles of the ’80s included big coifs, wave bangs, Jheri curls, beaded braids, frosted hair, mullets, mohawks — basically, more is more. Brows were natural and bushy, makeup was frosted, pastel or bright, and also over-the-top. Pink, blue, purple, and electric pops of color were in style.

Colors: Pink, blue, purple, and electric pops of color were in style.

Latinas Owning the Look: Sheila E, Lisa Lisa, and Talisa Soto.

1990s

British Vogue/Pinterest

Trend: Hair was sleek and straight, layered, or super curly. The all-one-length bob was popular, as were half-ponytails, afros, and double buns (a.k.a. space buns). Dark lipliner with lighter lipstick was on trend, as well as matte lips. On the other side of the spectrum, frosted lips and eyes were also a thing. Glitter was popular, and eye brows were thin.

Colors: Neutral colors, such as browns; dark berry and burgundy colors, bright red for lips, frosted neutrals and frosted white.

Latinas Owning the Look: Christy Turlington, Brandi Quinones, and Cameron Diaz.

2000s

Photo: Reddit

Trend: During the first decade of the 2000s,  the trend was for lips to be glossy, frosted, or brick red. On eyes, white, frosted, or colorful shadow/liner was used, and glitter was still popular. Brows were still thin, cheeks were rosy or bronzed, and fake tans were huge.

Colors: Brick red or glossy/frosted colors; white, frosted, pops of colors like bright green on eyes; rose tones/bronze on cheeks.

Latinas Owning the Look: Christina Aguilera, Jennifer Lopez, and Thalia

[wpml-string context="hiplatina" name="language"]Language[/wpml-string]

[wpml_language_switcher native="1" translated="0"][/wpml_language_switcher]

[wpml-string context="hiplatina" name="search"]Search[/wpml-string]

[wpml-string context="hiplatina" name="social"]Social[/wpml-string]

Get our best articles delivered to your inbox.

  • This field is for validation purposes and should be left unchanged.