Trend: The 1910s embraced the Edwardian look from the decade before. It was all about soft, romantic curls, voluminous updos, makeup that wasn’t too noticeable, and pots of rouge for the cheeks and lips.
Colors: Natural tones were in, as wearing makeup wasn’t accepted at the time. Only pale foundations were available, and cake mascara was introduced but not worn by the mainstream. Some would wear a sheer wash of grey, yellow, or brown on the eyelids.
Latinas Owning the Look: Beatriz Michelena, Vera Michelena, and Myrtle Gonzalez.