V. Alexandra de F. Szoenyi
Alex Szoenyi is a writer and editor, who has written on fashion, San Francisco, the Latino experience, travel, and a variety of arts and entertainment/lifestyle topics for publications including 7×7, the San Francisco Examiner, SF Weekly, Matador Network, Bob Cut Magazine, and more. Her work as a creative director and stylist has also been published in various publications. Alex created The It Factor website and brand, as an umbrella for all her artistic endeavors. Recently, she has started speaking on panels, where she discusses working in fashion, as a woman and POC. You can see her work at thatitfactor.com. Follow The It Factor @sfcentric on Twitter and @theitfactorbrand on Instagram.