Vicky Ayala HipLatina contributor

Contributors

Vicky Ayala

Vicky Ayala works with women entrepreneurs to organize their creative genius into a memorable brand experience with engaging design, authentic storytelling and strategic online marketing. Her professional background includes program development and vocational counseling within the social services sector, advertising, and startup industries. Places where she’s had a cozy cubicle include Project Renewal, Center for Urban Community Service, 360i and d exposito and Partners. She’s also worked with major media and entertainment brands such as NBC Universal and Vme TV. When she’s not navigating the entrepreneurial journey, you can find her musing about life, creating magical products or daydreaming wanderlust adventures.

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Work

Nutrition Stripped Instagram

5 Steps to Make Your Brand’s Instagram Feed Absolutely Swoon-Worthy

I have a confession to make. I suffer from design envy, from time to time. Yes, even as an awesome…

professional working woman brand archetype HipLatina

Go-Getter Like J.Lo or Nurturer Like Gina? Here’s How to Identify and Harness Your Brand Archetype

Oscar Wilde once said “Be yourself; everyone else is already taken.” Exactly! Life is all about honoring your unique creative…

Brand color palette HipLatina

How to Pick the Perfect Color Palette For Your Brand

So you’ve decided to take that leap of faith and embark on building your own brand or perhaps you’ve already got…

preparing business for summer HipLatina

Prepare Your Brand and Business for the Summer

The spring and summer can be great for our personal lives. There’s such a vibrant energy. Flowers are blooming and…

female entrepreneur HipLatina

How to Cope With the Psychological Demands of Being an Entrepreneur

The “side hustle” is becoming more mainstream and popular, meaning the average person is likely to be on an entrepreneurial…

Working on personal branding HipLatina

5 Questions to Ask Yourself When Developing Your Personal Brand

Businesses have brands that they’ve created to deliver a message to their consumers. The best brands sell an “experience” which…

5 Skills That Will Help Every Latina With a Hustle

Latinas are the hottest commodity in the entrepreneurial landscape because we represent the most sought after demographic. While people often talk…