We are living in a day and age when we are spoiled for choice when it comes to curly hair products. That was far from the case 20 years ago, but luckily many entrepreneurs rose up to the challenge and began to create lines of products for this underserved market. Many of them happen to be owned by women of color, and we’ve rounded up some amazing options which you can shop the next time you need to replenish your curly hair stash.
Honey Baby Naturals
This natural curly hair and skin care brand is the brainchild of Puerto Rican mom Aisha Ceballos-Crump. The former chemical engineer started Honey Baby Naturals as a way to “meet the various needs for her three kids’ unique hair textures,” according to the company website. Honey is the star ingredient in her line, which her grandmother used to hydrate her skin and hair. The line’s Knot My Honey Instant Detangler ($11, Target) is one of its greatest hits.
Michelle Rodriguez’s background as a registered nurse made her more conscious about the harmful ingredients that exist in mainstream beauty products, and this led her to create a line of organic beauty products. Mielle Organics’ focus is scalp health and hair growth, which is music to our ears. The line’s Babassu Oil Mint Deep Conditioner ($14, Target) is a favorite in the natural hair community because it delivers protein and hydration in one product.
Julissa Prado created Rizos Curls when she couldn’t get the results she wanted from products that already existed on the market. The Afro-Mexican entrepreneur spent years perfecting the formula she sells today, which is meant to work on all curly hair types. The line’s Curl Defining Cream ($22, Rizos Curls) contains hydrating ingredients like aloe vera, shea butter, and coconut oil that enhance your hair without leaving a crunchy feeling.
Camille Rose Naturals
Camille Rose Naturals is a lifestyle brand created by Janell Stephens out of a need to create products with good ingredients and a focus on wellness. The entrepreneur’s hair care range delivers amazing results. Her magical Curl Maker ($22, Target) can even make heat damaged curls get some bounce back.
Lynnette Joselly created a line of curly hair clip-ins when she grew tired of paying an arm and a leg for professional hair extensions. The Dominicana also wanted to get the same hair length she got from a blowout when she was going natural and thus, Bella Kurls was born. The clip-ins come is a variety of lengths, colors, and textures ranging from wavy to afro (sets start at $280, Bella Kurls).
Mahisha Dellinger is one of the pioneers of the curly hair industry, launching her CURLS line of products back in 2002. The entrepreneur noticed the lack of options available in the space at the time, decided to start a company to fill that void, and the rest is history. The Blueberry Bliss Curl Collection is a great place to start exploring the line, especially the softening Blueberry Bliss Reparative Hair Wash ($11, Target).
Shelley Davis stumbled upon the idea to create Kinky-Curly, one of the first natural hair care brands for curly hair, by accident. She lost her hair products during a trip back home to St. Vincent and the Grenadines, and had ended up finding a local who formulated products for her hair using natural ingredients. Her hair looked better than ever when she returned home and the reactions led to the launch of her successful line in 2003. The Curling Custard ($26, Amazon) and Knot Today Detangler ($14, Amazon) have been favorites in the curly hair community for years.
Miss Jessie’s was founded by sisters Miko and Titi Branch in 2000, when Miko realized that she couldn’t maintain her blowouts while bathing her baby boy and started rocking her natural texture. Titi followed her lead and they soon realized how difficult it was to find the right products for their hair. They decided to start their own brand that served different hair textures and named it after their grandmother. Their MultiCultural Curls styling lotion ($16, Target) for multi-textured hair has countless fans.