With a 137 percent increase in Latina-owned businesses over the past nine years, and our known love for beauty, it is no surprise to see that Latinas are taking the beauty industry by storm. In the last decade Latina-run beauty brands have quickly become top sellers at major cosmetics stores like Sephora and Ulta, as well as our favorite drugstores.
Best of all, these women are creating products in a variety of shades to complement women of all skin tones. Here are 12 amazing Latin-run beauty brands you should absolutely look into if you haven’t already.
Nuance by Salma Hayek
Mexicana Salma Hayek took natural and exotic ingredients used by the women in her family for generations and blended them into affordable yet quality beauty products. The CVS-exclusive line carries everything from raw honey hair treatments to moisturizing lipsticks.
Kat Von D
Since launching in 2008 Kat Von D’s namesake company has easily become one of the most popular beauty brands on the market. Her super long-wear products like her Everlasting Liquid Lipsticks and Tattoo Liner have become cult-favorites amongst beauty junkies. Fans (over six million) are constantly flooding Von D’s Instagram account to get sneak peeks at her upcoming beauty launches.
If you haven’t tried these under-the-radar cosmetic products brand yet, you’re going to want to ASAP. Not only are their products packed with pigment, but Mexican-American co-founder Lora Arellano is also responsible for some of Rihanna’s most memorable makeup looks to date, including Ri-Ri’s stunning 2017 Met Gala look.
The key to a glowing complexion all starts with proper skincare, and Joanna Vargas’ namesake skincare line has got you covered. Vargas has worked her facialist magic on celebs like Mandy Moore and Emma Roberts, using products filled with ingredients like vitamin C and jojoba oil to achieve flawless skin.
Jessica Alba’s natural cosmetics line is ideal for a chica on-the-go. The brand is filled with travel-friendly essentials that come in a variety of shades, so there is something for everyone.
This cult-favorite beauty brand needs no introduction. In fact, if you’re a beauty junkie I’m sure you have at least one or several Beautyblenders in your makeup case at all times. And if you don’t I highly suggest you run toward your nearest Sephora. This revolutionary beauty tool was brought to us by Rea Ann Silva (who is of Mexican and Portuguese descent) in 2003. Since then, Silva has expanded her line with additional beauty tools for a flawless application.
Combining her passion for makeup and cultural identity as a Mexican woman in America, Regina Merson founded Reina Rebelde. The products in this fierce line are far more than a simple tube of lipstick or eyeliner. With names like Rosa Salvaje and Malinche, each product is an ode to Latina beauty and a celebration of our culture.
Along with insider beauty and fashion tips on her site, telenovela star Gaby Espino is providing fans with high quality cosmetics products. Her ultra-shiny glosses and bold range of lipsticks will add a stunning pop of color to any look.
Inspired by her abuela’s beauty routine and love of vintage makeup, Gabriela Hernandez went on to create Bésame Cosmetics. The line is filled with vintage-inspired lipsticks, powders, and even a 1920’s style Black Cake Mascara that will instantly add an old hollywood glam feel to any vanity.
Take red-carpet glam, add an affordable price tag, and that’s exactly what you’ll get with with Eva Mendes’ cosmetics line. The line contains an array of stunning eyeshadow palettes with high color pay-off, plus everyday essentials like the brand’s High Definition Lip Contouring Pencil.
If you have a soft spot for ‘90s nostalgia this bold line of cruelty-free lip products is right up your alley. Marivette Navarette and Vanessa Enriquez were entirely inspired by this era and wanted to create vivid lip shades to not only flatter women of all skin tones, but to also help them feel empowered.
Frankie Rose Cosmetics
While suffering with eczema co-founder Sarah Udink, often struggled to find makeup that would provide full coverage without irritating her skin, this led her starting her own makeup line. The brand focuses on creating lightweight formulas that work for all skin types.