More Bang for Your Buck: Mascara


Hip Latina Mascara

More Bang for Your Buck

Mascara is the only beauty product I don’t believe is ever worth spending a lot of money on, and I’ll tell you why. Prone to attract bacteria and with an expiration date of 2-3 months after opening, there are comparable mascara’s at the drugstore that give high-end brands a run for their money; why splurge on a product you need to replenish so frequently?

Why Should I Bother Wearing Mascara?

Let’s take a minute to discuss the difference mascara can make in your appearance. This product does a lot quickly. It instantly brightens up the eyes and makes you look wide awake by adding volume and length. Mascara packs a punch for those ladies with fair eyelashes, especially. While some of us are blessed with curly lashes naturally, a great lash curler is essential for everyone to achieve a fully accentuated, dramatic eye. Here is one of my favorite curlers.

As a teenager I was convinced that my stubborn lashes would never hold a curl. I would curl my eyelashes, apply mascara and within a couple hours they were pin straight once again. This was until I discovered what I now consider the best makeup trick in the world: Waterproof mascara! If you have lashes that will not hold a curl, use waterproof mascara. Although hard to remove with plain soap and water—waterproof mascara is oil-based as opposed to regular mascara that’s water-based— with an effective makeup remover it’s a synch, and the results are well worth it.

My Top 5 Favorite Drugstore Mascaras

* In no particular order *

Maybelline Volum’ Express The Falsies

I’ve been using this mascara religiously for the past year. I switch it up while I try other products, but I always have a tube on hand. It adds volume, separates, and lengthens my lashes. If I want to add drama for a night out, I apply a couple more coats.

Retail: $5.99-$7.99

Covergirl Lashblast Volume

This is the only mascara I’ve tried with rubber bristles that I enjoy. A big wand makes it easy to coat the majority of your lashes with one stroke. It’s buildable and adds drama without clumping, and a couple coats are great for a fluttery daytime look.

Retail: $6.99-$8.99

L’Oréal Voluminous Carbon Black

L’Oréal’s Voluminous Carbon Black mascara does the most to my lashes with the least amount of coats. It adds volume and lengthens amazingly. The only downfall is that too much product comes out on the brush. I usually scrape it along the side of the tube to avoid this problem. It can make lashes go clumpy really quick when there’s too much product—you’ve been warned—but it still makes this list because a little goes a long way.

Retail: $5.99-$7.99

Maybelline Great Lash

There’s a reason this product has been around since 1971. An oldie but a goodie, this was the first mascara I ever used. The small wand performs wonders on even the smallest lashes, allowing precision. It separates like no other mascara and adds a lot of length: no clumps here!

Retail: $4.99-$5.99

Revlon Grow Luscious

I don’t know if I would support its claim that it makes your lashes grow but this is a fabulous product. It has a rather large brush which provides length and volume. It’s more of a dry formula, which makes for an easy clump-free application. This one gives a natural look and can be built up for a doe-eyed effect if focused on the outer lashes, á la Audrey Hepburn.

 Retail: $4.99-$9.99

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