Vintage Chola Beauty and Style That Inspires Us Today


Photo: Pinterest

Pachuca and Chola style has been part of the Chicanx experience since the 1940s. It’s a big part of Mexican American identity, a source of pride, a tool of resistance, and a much-copied aesthetic. An important part of culture and history is to preserve it so that future generations can access it and learn from it. Accordingly, we put together a roundup of Pachuca/Chola style, from the 1940s to the 1990s that still inspires us today.

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