Jennifer Lopez Launches 70-Piece Affordable Makeup Line
If you’ve ever wanted to achieve that J
Photo: Flickr/oouinouin
If you’ve ever wanted to achieve that J.Lo glow, you’ll get the chance on April 26. After years of working for other beauty companies like L’Oréal, Jennifer Lopez is changing lanes a bit by releasing her very own makeup line with Inglot Cosmetics.
“It is something I have been wanting to do for a very long time,” Jennifer told Women’s Wear Daily. “A makeup line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin.”
The best part about it — so far, without even seeing the makeup line — is the prices! This 70-piece collection, which includes eyeshadows, bronzers, lipsticks, blushes, mascaras, and powders — has a price range of about $9 to $50. That kind of deal surpasses collections by Kim Kardashian West and Kylie Jenner. Kim’s kit is about $85, and Kylie’s more than a hundred bucks. Another cool aspect about J.Lo’s collection is that you can build it exactly to fit your needs.
“I really wanted to make it representative of what I would like, what I would use, from the color but also the quality,” Jennifer said to WWD. “The price point was very important to me, which is why I chose to partner with Inglot. We can create great quality products that are affordable.”
If you’re not familiar with Ingot, here’s a little bit of info: They’re a Poland-based company and you can find their products at their own stores all over the world and at Macy’s. All of Jennifer’s products will be available on a site specifically for J.Lo — because you know it’s going to blow up. Products will be available on April 26 on inglotusa.com and jenniferlopezinglot.com.
Let the countdown begin!!
