9 Latina-Owned Body Care Products to Upgrade Your Summer Routine

If you’re a beauty girl—whether you’re a millennial, Gen Z, or even Gen Alpha—chances are you’ve pretty much nailed down your skincare routine. These days, even tweens are flocking to Sephora and Ulta in search of cleansers, toners, serums, moisturizers, and sunscreen, as the rise of so-called “Sephora Kids” has turned beauty aisles into some of the most competitive spaces in retail.

But while facial skincare routines have become second nature across generations, people often forget to dedicate the same TLC to the skin on the rest of their body.

For the longest time, it seemed like the demand for high-quality body care just wasn’t there, with mainstream beauty brands offering the same basic lotions and body washes year after year. But in recent years, the body care industry has been booming—especially as more women-of-color-owned brands have entered the space with elevated formulations, intentional ingredients, and products designed to feel both luxurious and deeply personal.

For Latina women, body care has long been more than just another step in our beauty routines. It’s also tied to ritual, self-care, softness, and cultural memory. And now, there’s been a rise in Latina-owned body care brands, along with beauty brands expanding into the category, creating high-quality products designed with us in mind while celebrating our culture through ancestral ingredients and traditions.

From soothing body polishes to rich body butters, here are a few Latina-owned body care brands worthy of joining your arsenal.

Santu Beauty Jazmin Tropical Salt Scrub ($54).

Believe it or not, even with all the body scrubs available these days, it’s still hard to find options that not only feature high-quality ingredients but actually work to revitalize the skin without stripping it of moisture. The Santu Salt Scrub in Jazmín Tropical—also available in two other fragrances, Lima Mexicana and Coco Corazón—is an exfoliating scrub infused with high-quality ancestral ingredients, including copal oil, Aztec Jasmine, Guerrero salt, mango, and pineapple. It leaves the skin hydrated and supple while delivering a delicious fragrance that indulges the senses.

Tata Harper Revitalizing Body Oil ($118)

Not all body oils are created equal, and this clean treatment is formulated with a beautiful blend of essential oils that leaves skin noticeably more hydrated and supple. After a few uses, you’ll even notice relief from dry patches, and your skin will look significantly more radiant. It’s perfect for all skin types and layers well over most body lotions and moisturizers.​

gente Lymphatic Drainage Effect ($36)

Unlike your average body cream, this one is formulated with Brazilian ingredients such as caffeine, açaí, and cupuaçu butter to help effectively reduce excess water retention while also hydrating and firming the skin, giving it a more toned appearance—perfect for summer.

Joanna Vargas Ritual Dry Brush ($30)

If your morning body care routine still doesn’t include dry brushing—where have you been, amiga? Some of the main reasons to add it to your pre-shower or post-shower routine (whichever you prefer) are that it lightly stimulates the lymphatic system (helping move fluid through the body), boosts circulation, and, as a form of exfoliation, helps smooth rough patches while allowing oils and lotions to absorb better. This eco-friendly dry brush features tightly packed bristles and a convenient detachable long handle.

Maude Calming Ingrown Hair Oil ($30)

Struggling with ingrown pelitos? Maude has you covered. This dermatologist-tested formula is made with a nourishing blend of antimicrobial oils, including chamomile and tea tree oil, along with moisturizing jojoba and almond oils to help calm existing ingrowns, prevent future ones, and soften and soothe the skin. It’s safe to use all over the body—including those sensitive areas.

Toty Solaria Body SPF 50 ($30)

If you’re looking for a body SPF that doesn’t just provide sun protection, this might be your best bet. Formulated with an antioxidant complex featuring vitamin E, green tea, and plankton extract, this formula not only offers water- and sweat-resistant protection but also, unlike most sunscreens, hydrates and soothes the skin. Did we mention it leaves no cast, too?

Nopalera Cactus Body Cream ($34)

Formulated with native Mexican prickly pear oil and vitamins E and K, this nourishing body cream does everything from intensely hydrating the skin to providing anti-inflammatory benefits, leaving it hydrated, protected, and calm. Dermatologist-tested, it also works well for those with sensitive and reactive skin.

Nolé Body Cleansing Bar ($16)

Known for their shampoo and conditioner bars, which are formulated with batana oil from Guatemala to support hair growth and strength, Nolé also offers a body cleansing bar with colloidal oatmeal and sweet almond oil to provide deep hydration and calm the skin. In fact, it’s so gentle you can even use it on your face.

Dezi Skin Body Gloss Ultra-Rich Body Lotion ($48)

The name says it all—this product is literally a body lotion and gloss in one. Formulated with shea butter and vitamin E, and featuring responsibly sourced ingredients from Mexico such as soursop, guava, and avocado, it leaves skin hydrated and soft with a delicious, glossy finish that will have you excited for bikini season.