When Rihanna first launched her cosmetic line, Fenty Beauty back in 2017, it was a total game changer. The line’s mostly sold out product, the Pro Filter Soft Matte Longer Foundation came in 40 gorgeous shades to match every skin tone, proving that Rihanna had WOC as top of mind when she created her beauty products. Now she’s done it again with the release of Fenty Beauty’s new Pro Filt’r Concealer, that not only promises a soft matte finish but comes in not 40 but 50 shades for every skin tone imaginable!
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Bags, dark circles, blemishes, hyperpigmentation, and even long hangovers… we got #THECURE to covering it all. Get ready for 50 shades of creamy, longwearing, creaseproof #PROFILTRCONCEALER. Dropping on January 11 at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!
But wait, it gets better. You know RiRi wasn’t going to stop there. Not only did she launch a new concealer but she’s also expanded the brand’s Pro Filt’r Foundation with 10 additional shades, so instead of 40, now it offers 50, that way pairing your concealer with the right foundation would be a total no-brainer. To finish it all off, the #FentyFace expansion also includes the new Pro Filt’r Instant Retouch Setting Powder, which comes in 8 shades because we all know that white translucent stuff makes brown skin look ashy AF. RiRi has clearly done it again.
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Set it and forget it! We’re dropping 8 brand NEW shades of #PROFILTRSETTINGPOWDER in shades “Lavender”, “Butter”, “Banana”, “Cashew”, “Honey”, “Hazelnut”, “Nutmeg”, and “Coffee” that are truly translucent, so you can set your makeup with NO flashback! Available on fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!! Sign up for email alerts and get more details at fentybeauty.com and sephora.com!
While Fenty Beauty has certainly set the bar high when it comes to makeup offerings for WOC, there are a handful of other brands who have also been prioritizing catering to brown and black women. It’s about time considering Latinas and black women spend more money on beauty products than anyone else in the states. Here’s a look at a few brands who got you covered — in terms of concealers —regardless of your skin tone!
Fenty Beauty Pro Filt’r Concealer
This creamy long-wear concealer leaves skin with a smooth, soft, and matte finish and comes in a groundbreaking range of 50 shades. Where has this been our entire lives?
Fenty Beauty Pro Filt’r Concealer, $26, Fentybeauty.com
Tarte Creaseless Concealer
Tarte’s Shape Tape Concealer has practically become a cult favorite among beauty lovers — including myself. But their shade options are limited, especially for women with much darker and deeper complexions. This new formula though offers 30 shade options and provides creamy, full-coverage that stays put for hours. It’s also enriched with vitamin C- maracuja to help promote a firmer, brighter, and smoother-looking complexion.
Tarte Creaseless Concealer, $26, Tartecosmetics.com
NARS Radiant Creamy Concealer
There’s a reason why makeup artists swear by this creamy and full-coverage concealer. Available in 22 shades, this formula is loaded with vitamin E, magnolia bark extract and grapeseed extract to not just cover but actually correct skin imperfections, like dark spots and uneven skin tone.
NARS Radiant Creamy Concealer, $30, Ultabeauty.com
Lancome Teint Ulta Wear Camouflage Concealer
Aside from its shade offerings, what sets this concealer apart is its impressive ultra-pigmented formulation that’s perfect for women who struggle with dark spots or hyperpigmentation, something especially common with darker complexions.
Lancome Teint Ulta Wear Camouflage Concealer, $31, Ultabeauty.com
Kevyn Aucoin Sensual Skin Enhancer
This light-weight formula comes in a variety of shades suitable for every skin tone and also features sweat-proof and oil-free technology that will help prevent your makeup from sweating off your face by mid-day.
Kevyn Auction Sensual Skin Enhancer, $48, Kevynaucoinbeauty.com
Smashbox Studio Skin Flawless 24 Hour Concealer
Available in a number of shades for various complexions and undertones, this must-have product conceals and corrects, leaving skin with a smooth soft finish. Did I mention that the coverage won’t budge?
Smashbox Studio Skin Flawless 24 Hour Concealer, $24, Smashbox.com