Some of the most popular trends out today no longer come from runways or magazines. Today, the latest hair and makeup looks taking over the scene can be found right on our phones. That’s right, thanks to verticals like Instagram and YouTube, beauty bloggers and makeup artists have found new outlets to share their creations and also draw inspiration from — ultimately leading to the creation of endless viral trends. Here are a few looks flooding our feeds that we think are perfect for this season.
Long hair can sometimes be a hassle to maintain, especially during hot summer days, which makes the “octopus bun” perfect for this season. It keeps hair off your neck and away from your face and it’s super easy to achieve. To recreate this look simply put your hair in a messy bun and then leave a few ends out of your elastic bands.
If you’re looking to take a break from the matte lip trend, metallic lips are the way to go. It’s a perfect way to add a bit of shimmer to your look and looks absolutely stunning when paired with a sun-kissed summer glow. While the trend isn’t new, many brands including L’Oréal Paris and NYX have recently launched new metallic lip collections, making it easier than ever to achieve this look.
Expand your eye makeup game beyond your go-to smoky eye with mesmerizing “halo eyes.” This look entails applying a pretty shadow shade all around your upper lids and lower lash line to create a halo effect. If you aren’t fully comfortable with your makeup skills yet to try this look on your own, there are plenty of tutorials on YouTube and Instagram that take you step-by-step to achieve this angelic look.
If you’re a fan of long nails and have yet to try out coffin nails, now may be the perfect time to make the switch. Lately IG users appear to be favoring this long tapered nail shape for the summer.
For the past year the beauty world has been obsessed with all things unicorn, and unicorn-inspired hair being at the forefront of this trend. People everywhere have been dying their hair all sorts of shades of pastel blue, pink, purple, and green, bringing their childhood dreams to life. And I must say these pretty hues make for some stunning flicks. Best of all there are plenty of temporary dyes out now in these pastel shades so you can try this fun trend without having to fully commit.
Color blocking is proof that beauty rules are truly meant to broken. Makeup artists and bloggers across IG are creating stunning makeup looks that layer two or more bold colors at a time. The best part about this trend is that there are so many different ways to interpret it, you can layer two different colors on your lips or use multiple colors on your eyelids.
This fierce display of makeup artistry has made its way from high fashion runways into everyday looks. Whether it’s on the red carpet, or for a normal day out makeup artists are creating intricate eyeliner looks by using negative space and even adding multiple layers to a cat eye look.
Geode nails have become one of the latest forms of crystal-appreciation in the beauty world. Talented nail artists have been displaying these stunning designs lately on Instagram, and folks can’t get enough. Luckily they aren’t too difficult to DIY. To create your own layer different splotches of nail polish on your nails while still wet allowing the colors to merge a bit. Then adjust the pattern with a nail art pen. Lastly, add jewels or glitter for an extra hint of bling.
So, which trend is your fave?