8 Latinx Beauty Brands to Buy This Summer

Summertime means starting a fresh, light beauty routine to keep your skin glowing and curls popping

Photo: Unsplash/photosbychalo

Photo: Unsplash/photosbychalo

Summertime means starting a fresh, light beauty routine to keep your skin glowing and curls popping. It also means, perhaps, having a little — or a lot — of fun with color.

And while glowing skin and gorgeous bold colors are certainly achievable, it’s important to prioritize using brands that are best for your skin. Many times, that means turning towards the beauty creators of color who understand what makes our skin look and be its best.

From bronzers to eyeshadows and lip glosses, these brands totally “get us” and are bound to help us have our best summer ever.

Botánika Beauty Collection

Created by Ada Roja, Botánika Beauty is inspired by the botánica stores commonly found in Latinx communities. This hair care line is full of ingredients that focus on herbs like sage and bay leaf to help get your curls looking healthy and bouncy. 

According to the brand, it’s also more than just a hair care line: “it’s a collective that celebrates beautiful traditions with today’s modern approach.”

This summer, try The Definer, a curl cream in a lightweight formula that deeply moisturizes curls while also leaving them super defined. 

Botánika Beauty The Definer, $11, BotanikaBeauty.com.wp_*posts

Alamar Cosmetics Mother of Pearl Glosses

Lil’ Mama wasn’t wrong when she suggested that we love our lip gloss to pop during the summer months — especially in different flavors and colors. This summer though, get hydrating lip care and gloss with Alamar Cosmetic’s new Mother of Pearl glosses, formulated with rich Sea Buckthorn Extract and Camellia Oil. They are gluten-free, talc free, and cruelty-free as well.

Alamar Cosmetics Mother of Pearl Glosses in Corazon, $10, alamarcosmetics.com

It comes in soft peach with gold, pink and green micro shimmer!


Golden Dream Beauty Eyelashes

Who can resist a bold eye during the summer months? Sometimes, all that takes is the right lash application.

Enter Golden Dream Beauty Eyelashes, launched this summer by Venezuelan beauty influencer, Ydelays Artisimuño. Artisimuño is a Venezuelan native and U.S. immigrant who launched this line to encourage others to follow their own golden dreams that she believes will “inspire her community to push forward.”

Golden Dream Beauty Eyelashes in Divina, $10, goldendreambeauty.com


Tata Harper Hyuloranic Gel Moisturizer

Tata Harper has long been on our list of fave Latina-owned beauty brands, so of course, we have to highlight it here.

Tata Harper’s new moisturizer is bound to create the kind of glow you live for when worn underneath makeup or even without makeup.  It is their lightest moisturizer yet, with good-for-you ingredients like banana flower and vitamin E.

Our favorite part? It’s completely clean and feels every bit as fresh and lightweight as you’d imagine.

Tata Harper Hyuloranic Gel Moisturizer,$162, Sephora.comwp_*posts

Joanna Vargas Rescue Serum

While there’s nothing in this line of products that we don’t love, we absolutely live for Joanna Vargas’ rescue serum to give us glowing and hydrated skin all summer long.

The Mexican-American facialist-to-the-stars is known for her amazing skin care treatments, including one that leaves you covered in literal gold, but this serum not only clarifies the skin but protects it from all the free radicals and environmental elements your skin may pick up from spending all that time outdoors.

Joanna Vargas Rescue Serum, $150, JoannaVargas.comwp_*posts

Melt Cosmetics Pressed Pigment Palette

The woman behind Rihanna’s tour makeup is bringing us the color palettes that are no doubt going to work work work work harder than ever to keep us looking amazing all summer long.

A first-generation Mexican-American makeup artist, Lora Arellano has had an amazing career trajectory from working at Nordstrom to touring with Rihanna and now launching a line of bold and brilliant colors in Sephora.

Celebrities and beauty aficionados alike rave over Melt, which just launched a to-die-for palette in Sephora stores with 18 shades. It’s bound to have colors for every look you can imagine.

Melt Cosmetics Pressed Pigment Palette, $65, Sephora.comwp_*posts

Rahua Body Oil

This line of “rainforest grown” beauty is the epitome of an Amazon product ⁠ and we’re not talking about Amazon.com. Straight from the Amazon, their body oil mist is formulated with Guayusa, a rainforest grown plant extract that reduces free radical damage. We love it for shaving and for misting on dry spots after a shower for glowing and hydrated skin.

The line was founded by Ecuadorian-born Fabian Lliguin who spent time making regular trips to the Amazon. Needless to say, it’s the clean beauty touch you need.

Rahua Body Oil, $57, Rahua.com


J’Dez Beauty Highlighter


Created by the Mexican-American beauty influencer Jackie Hernandez, J’Dez has the highlighter game on lock for Summer ‘19. From its rose gold “Halo” to the unique sparkle of “Snow Dust” you are bound to look angelic and hot all at the same time.

If that’s not reason enough to slap on some shimmer, Hernandez claims her beauty line is “dedicated to empowering mujeres through bilingual beauty positive education.”

J’Dez Beauty Highlighter, $29, JDezBeauty.com

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