Antonela Roccuzzo Is Anastasia Beverly Hills’ New Global Face
The Argentine entrepreneur will appear in upcoming campaigns
Courtesy of Anastasia Beverly Hills Credit: Courtesy
Anastasia Beverly Hills has announced a new face for the brand: Argentine entrepreneur and fashion figure Antonela Roccuzzo will serve as its Global Brand Ambassador for 2026.
In her new role, Roccuzzo will appear across upcoming campaigns and social content tied to Anastasia Beverly Hills’ core products and new launches. The collaboration will include digital visuals, beauty content, and product-focused storytelling rolling out throughout 2026.
Roccuzzo, who is from Rosario, Argentina, first became known globally through her long-standing relationship with soccer star Lionel Messi, but over the years has built her own platform as a businesswoman and public figure. She has worked with fashion and beauty brands and often shares lifestyle, fitness, and beauty content with her millions of followers, a presence that has helped her become a recognizable figure beyond sports culture.
“We are thrilled to welcome Antonela into the Anastasia Beverly Hills family,” said Anastasia Soare, Founder and CEO of Anastasia Beverly Hills. “Her grace, warmth, and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful.”
Roccuzzo also shared her excitement about joining the brand, saying, “I have always admired Anastasia Beverly Hills, not only for its incredible products but for the brand’s dedication to empowering people to feel confident in themselves. It’s an honor to partner with a brand I genuinely love and use every day. I’m excited to create meaningful moments together and share more of my beauty routine with the world.”
To celebrate the new partnership, Anastasia Beverly Hills hosted an event at Casadonna in Miami, bringing together guests for a beauty-forward afternoon. Attendees were invited to experience some of Roccuzzo’s favorite products firsthand, having a cocktail to celebrate the collaboration while previewing what’s to come.
Fans can expect to see more of Roccuzzo throughout the year as campaigns roll out, and those curious about the products featured at the Miami celebration can shop Anastasia Beverly Hills online and at major beauty retailers nationwide.
