Chispa, in Spanish, means spark. Like the fire that’s ignited between two people. It’s also the name of a new dating app made specifically for Latinos that has the potential to change your life. Chispa can be considered a new kind of Tinder dating but tailored to fit Latinos, which could make it kind of an ideal situation. So if it doesn’t help you find a partner for life, it could help you this holiday season and provide the perfect comeback when someone asks “y el novio?”
The free app is available via Apple App Store and Google Play and it’s a joint venture between Match Group (MTCH) and Univision Communications Inc. (UCI). Yes, Univision, which I find weirdly interesting since Univision is already so embedded in the life of so many Latinos. According to the press release here’s how it works:
“Chispa enables Latinos to create new connections with matches from similar backgrounds. Whether making new friends, having conversations or starting the beginnings of a relationship, our mission is to help ignite thriving connections for Latino singles.”
Chispa reports that according to the U.S. Census, of the 57 million U.S. Hispanics, approximately 13 million are single, unmarried or not in a relationship. For a lot of Latinos, being single is always seen as a cardinal sin, which is annoying at best (personally speaking). So who needs the added pressure of meeting someone by going on some dating website?
The cool thing, from what I can see, is that Chispa isn’t just for dating, but for meeting friends. And who knows, that relationship can turn into something a little deeper.
“We pride ourselves in providing our members with access to a network where they can find commonality and build relationships,” said Bryan Jewell, GM of Match Affinity, according to a press release. “We are delighted to help create a place where Latinos can create new connections.”
Another interesting aspect to Chispa is that it’s truly designed for Latino millennials, which means it already understands our complex cultural sensibilities.
So, what do you think? Will you try it out?