Roma’s Yalitza Aparicio and Euphoria’s Alexa Demie Star in Rodarte’s Latest Campaign

Fashion powerhouse Rodarte is putting women of color as the face of their new Spring 2020 collection

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Photos: Instagram/yalitzaapariciomtz & Instagram/rodarte

Fashion powerhouse Rodarte is putting women of color as the face of their new Spring 2020 collection. California sisters, Kate and Laura Mulleavy co-designers of Rodarte, released their new Spring 2020 looks yesterday and it’s safe to say we’re floored by the beautiful looks and photographs. The fashion campaign included actresses Yalitza Aparicio (Roma) and Alexa Demie (“Euphoria”), and we’re here for the Latinx representation.

Aparicio posted images from her look on Instagram and captioned it with “nuevas experiencias.” However, this is not the first time Aparicio has worn Rodarte.

Earlier this year, Aparicio wore the fashion brand on her big Oscar night and recently to the Kid’s Choice Award. The Mulleavy sisters love Aparicio and made her Oscar night debut a memorable one because they tailored her gown specifically for her.

Making her dress was magical from the first sketch; the stars aligned on every detail,” they said to Vogue in February. “We are so honored to make such a special dress for one of the most incredible women and most inspired performances that we have seen. Roma is a true gift of a film, and we are thrilled to celebrate Yalitza’s brilliant performance in it.”

Of the campaign images, Laura said. “We wanted to create painted portraits. In the end, the images have that quality, not knowing whether or not someone has been painted or photographed.”

Rodarte’s 2020 lookbook campaign also included actors actresses Gabrielle Union-Wade, Rowan Blanchard, Lili Reinhart, Kirsten Dunst, Helena Howard, and artist Kilo Kish.

“As we’ve become more confident and comfortable in our design voice and really seeing what our personality is within the design world, it’s been really nice to think artistically about creating a world behind each collection,” Laura said in an interview with Vogue.

We’re so happy that the fashion industry is slowly changing for the better and Rodarte didn’t just include white models for their Spring 2020 lookbook. We need more women of color like Yalitza Aparicio and Alexa Demie to grace the covers of high-fashion campaigns and magazines.

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