San Francisco has been going through some major changes – sky-high rents, displacement, gentrification, and conflict. Natives have been pushed out of neighborhoods including the Mission District, after decades of residence. Those remaining feel that their voices are sometimes drowned out by those of the tech companies that have moved in and used their money and influence to force these changes. That’s why when true San Francisco natives are shown representations of their past, it is nostalgic, fun, and well-received by many. The Welcome2theMission Instagram is a reminder of the rich history of this popular district.
Welcome2theMission is a visual showcase of what is described as the “tru Golden Eras of the Mi$ion District.” Photos are from the ‘70s, ‘80s, and ‘90s, and offer a real glimpse into what the SFM (San Francisco Mission) – once a predominantly Latino neighborhood – looked like.