11 Gifts for the Bruja on Your Shopping List
Latinx-owned gifts that will empower the bruja in your life
While there was a time when being labeled a “bruja” was seen as a curse, it’s now a term of empowerment. When Latin America was colonized by Europeans, Indigenous communities were forced to convert to Christianity and leave behind their spiritual beliefs. But there were still remnants of ancient customs that the native people kept alive and incorporated into Catholic and Christian religious practices. Over recent years, many individuals within the Latinx community have felt the urge to break away from the colonized religions they’ve grown up in and reconnect with their ancestral spirituality.
If you know someone who is on a path of spiritual enlightenment, surprising them with certain magical tools can do wonders for their journey. From candles to ritual baths, the items on this list are meant to aid the budding bruja. Plus, we’ve picked products that are from Latinx/BIPOC creators, entrepreneurs, and brands.
Disclosure: Every product is independently selected by our editors. Items purchased through our links may earn us a commission.
1. House of Intuition Money Magic Candle
Founders Alex Naranjo and Marlene Vargas opened House of Intuition in 2010 with a mission to create an inclusive place for people to explore their spirituality. The metaphysical shop has multiple locations in the United States, as well as an online store. The Money Magic Candle ($24) is one of their bestsellers. It helps to attract money and prosperity and remove obstacles that are blocking financial abundance. The candle comes with directions on how to set your intention. It’s also made with sustainable and eco-friendly ingredients and materials, so you can feel good about your purchase. Out of 255+ reviews, it’s gotten a 4.9 star rating.
House of Intuition Money Magic Candle, $24, available at houseofintuitionla.com.
2. Vive Salvaje Bruja Car Diffuser
This Latinx-owned brand specializes in crafting handmade vegan aromatherapy products that are good for you and the environment. With the Vive Salvaje Bruja Car Diffuser ($16.95), the person you’re shopping for can feel magical on the road. The air freshener has notes of sage, spearmint, and lavender, which will make their car smell good and attract positive vibes. The scent lasts up to a month and contains no toxic chemicals, so you don’t have to worry about anyone inhaling unpleasant fumes.
Vive Salvaje Bruja Car Diffuser, $16.95, available at vivesalvaje.com.
3. Mexican Magic: Brujeria, Spells, and Rituals for All Occasions by Laura Davila
Mexican Magic: Brujeria, Spells, and Rituals for All Occasions ($17.06) is the newest book by Laura Davila, who’s a fifth-generation Mexican witch. The author introduces readers to various spells and recipes that are rooted in Mexican folk magic. The book is written in a way that makes it very approachable and easy to understand for anyone new to this type of Mexican spirituality. Davila shares spells for different intentions, discusses the magical significance of animals, and more. She also includes a chapter called “Mexican Christmas and Magic for the New Year,” making the book all the more perfect to give to someone for La Navidad.
Mexican Magic: Brujeria, Spells, and Rituals for All Occasions, $17.06, available at amazon.com.
4. The Hoodwitch Hummingbird Sage
Sage is a well-known plant used in magical practices. The Hummingbird Sage bundle ($12) from The Hoodwitch helps the practitioner tap into other realms. This makes it best for dream work, spiritual journeying, and Shamanism. Bri Luna is the woman behind The Hoodwitch and creates items for the modern bruja. Her Black and Mexican heritage inspired her to learn about the ancient spiritual customs of her ancestors. Through her products, she hopes to help people heal and tap into their highest power.
The Hoodwitch Hummingbird Sage, $12, available at thehoodwitch.com.
5. Esoteric Esa The Modern Spiritual Latina Tarot Oracle
Jasmin Alejandrez-Prasad, who’s better known as Esoteric Esa in the mystic community, is an astrologer, psychic, intuitive, and numerologist of Mexican and Peruvian descent. Through her brand, Souliminati, she’s working to raise awareness and stir interest in ancient Latinx spiritual traditions. The Modern Spiritual Latina Tarot Oracle ($44.44) is a rare treasure and best seller. It commemorates the spiritual customs of Latin, Mesoamerican, and South American Indigenous people. Each card in the deck features beautiful images that are exclusive to this set. Any bruja will appreciate receiving this as a gift.
Esoteric Esa The Modern Spiritual Latina Tarot Oracle, $44.44, available at souliminati.com.
6. Bruja’s Botanica Hechicera Tee
Bruja’s Botanica is a Latinx-owned small business based in Los Angeles. Besides selling a variety of spiritual supplies, they also carry apparel that lets you express your inner magical being. Individuals can proudly proclaim their bruja status with the Hechicera Tee ($35). The style evokes mystery, mysticism, and enchantment. It’s great for anyone who likes to make a statement with their fashion. More than a shirt, it’s a piece of clothing that can make a person feel powerful and confident. After all, that’s what practicing magic is all about.
Bruja’s Botanica Hechicera Tee, $35, available at brujasbotanica.com.
7. Shop Very That Bruja Vibes Mug
A busy bruja needs her morning cup of coffee or tea, which makes this Bruja Vibes Mug ($20) a thoughtful holiday gift. It has a vibrant celestial design that will give anyone drinking from it the energy they need to power through their day. The colorful print wraps around the entire cup, so it’s perfect for lefties and righties. The brand, Shop Very That, is Latina-owned and has earned an average five star rating out of over 355 customer reviews.
Shop Very That Bruja Vibes Mug, $20, available at etsy.com.
8. The Ofrenda Oracle: Celebrating the Day of the Dead
Oracle decks can offer guidance on a variety of matters, making them very useful when you want to receive channeled messages. The Ofrenda Oracle: Celebrating the Day of the Dead ($22.84) was created by authors Nancy Hendrickson and Carrie Paris and graphic artist Angelica Castro. It provides a way to gain clarity on situations by connecting with your ancestors and receiving insight from them. The deck features beautiful illustrations depicting symbols associated with Dia de los Muertos. A bilingual guidebook is also included that explains the meaning of the cards. While the deck is inspired by the Day of the Dead, it can be used during any time of the year for divination.
The Ofrenda Oracle: Celebrating the Day of the Dead, $22.84, available at amazon.com.
9. Haus of Hoodoo Beauty Ritual Bath
Haus of Hoodoo was established by a Haitian family and is located in New Orleans. The botanica specializes in African and Afro-Caribbean spiritual products and services. Give the gift of beauty with their Beauty Ritual Bath ($74). The magically-charged liquid is not only meant to make the person feel more beautiful, but also attract beautiful energy into their life. Products are prepared by founder Manbo Jessyka and come with ritual instructions. After soaking in this bath, your loved one will have a renewed sense of empowerment.
Haus of Hoodoo Beauty Ritual Bath, $74, available at hausofhoodoo.com.
10. The Flower Child Bruja Mal De Ojo Where?! Energy Purification Bundle
Every so often, it’s good to clear away any low vibrational energy from ourselves and our homes. The Mal De Ojo Where?! Energy Purification Bundle ($20) from The Flower Child Bruja can make that happen. It’s meant to purify a person’s aura, living space, ritual supplies, and more. It can also be used for cleansing spiritual baths. Taylor Cordova, who is the founder of the brand and a curandera, creates products that are inspired by traditional medicines to promote wellness. The bruja receiving this will be eager to remove negativity and impurities from her life.
The Flower Child Bruja Mal De Ojo Where?! Energy Purification Bundle, $20, available at theflowerchildbruja.com.
11. Auralign 2025 Astrology Planner
Auralign is a Black-owned small business started by Alina Brown in 2019. I first discovered her YouTube channel, Alina Align, and was fascinated by her insightful monthly full moon and new moon readings. Her Auralign Astrology Planners ($36.80) have become very popular and often sell out. A new planner is released every year and helps individuals find balance by living in alignment with the cosmos. It includes birth charts, journal prompts, full and new moon ritual pages, and so much more. If you want to help an amiga or family member start 2025 off strong, wrap this and put it under the Christmas tree for them.
Auralign 2025 Astrology Planner, $36.80, available at auralign.shop.