24 Brands And Aesthetics Cholas Have Been Loyal to for Decades



Photo Credit: @veteranas_and_rucas/Instagram

Chola style has always been a balance of timeless, classic elements, mixed with the trends of the time. You can look back at photos from the ’70s, ’80s, and ’90s, and see some of the same brands and looks today, sometimes revamped a bit to reflect the current styles and trends. Some chola elements, such as bouffant hairstyles and dark lipstick, go back even further to the time of the pachucas — the 1940s and ’50s. It safe to say the chola aesthetic is timeless and continues to be reinterpreted, generation after generation.

That’s why it’s important to break down and chronicle what makes chola style so iconic, feature the brands, and highlight the culture, We’ve looked into what cholas were rocking in the ’90s, and now we’re taking a deep dive into the fashion, popular brands, and items that became chola mainstays. Without further ado, check out 24 chola essentials.




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