While it’s no secret that the Black community has made many efforts to build Black-owned entrepreneurs businesses and encourage a habit of “buying Black,” there are many economic reasons why members of the Latinx community should emphasize (or continue to emphasize) supporting Hispanic-owned businesses. According to a 2018 Neilsen report, “the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers.” In 2016, Hispanic buying power reached $1.4 trillion and it’s expected to reach $1.8 trillion by 2021. Thus, the impact of investing those dollars in the community would be transformative.
We explored a few “hidden gem” on Instagram to uncover the coolest Latina-owned businesses to support this summer.
After nailing it as a fashion and lifestyle influencer for several years, Alexandra Garza opened up her online clothing boutique, “Good to Be.” Acting as a model and founder for the brand, Garza also juggles life as a new mom. However, Garza’s hustle doesn’t stop there. She began blogging when she was a licensed hairstylist and makeup artist. Yet, she’s only 26 years old! If her line’s flirty and summery tops and dresses aren’t reasoning enough to support her brand, her ambition surely should be.