While it’s no secret that the Black community has made many efforts to build Black-owned entrepreneurs businesses and encourage a habit of “buying Black,” there are many economic reasons why members of the Latinx community should emphasize (or continue to emphasize) supporting Hispanic-owned businesses. According to a 2018 Neilsen report, “the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers.” In 2016, Hispanic buying power reached $1.4 trillion and it’s expected to reach $1.8 trillion by 2021. Thus, the impact of investing those dollars in the community would be transformative.
We explored a few “hidden gem” on Instagram to uncover the coolest Latina-owned businesses to support this summer.
After nailing it as a fashion and lifestyle influencer for several years, Alexandra Garza opened up her online clothing boutique, “Good to Be.” Acting as a model and founder for the brand, Garza also juggles life as a new mom. However, Garza’s hustle doesn’t stop there. She began blogging when she was a licensed hairstylist and makeup artist. Yet, she’s only 26 years old! If her line’s flirty and summery tops and dresses aren’t reasoning enough to support her brand, her ambition surely should be.
While Kylie Jenner’s made more money in her short twenty years on this planet, it’s no secret that she did it by co-opting the body parts of ethnic women. That’s why we were excited to find Ashley Marie on Instagram, with her striking red lips and uncanny vintage pin-up girl aesthetic. A true breath of fresh air, Ashley embodies authentic womanhood and self-love—oh, and she happens to make the best red lip color for our skin. Who needs a Jenner lip kit when you can look like a fierce and fiery version of Betty Boop?
As the founder of the blog, Hola Jalapeño, Kate whips up the most refreshing and delicious—yet healthful Latin-inspired meals. From her tequila brown sugar bacon recipe to her lamb tostadas, her cookbook-worthy recipes are drool and awe-inducing. To be fair, Kate is Latina-adjacent, as she highlights the importance of preserving her husband’s Mexican culture through food, calling her style “Latin cooking for a new generation of Americans. Those who are living global lives and who care as much about preserving ancestry as they do about creating a new way of life for themselves and their multicultural families.” Kate offers virtual cooking workshops to groups and privately/one-on-one. Who wouldn’t want to hire her to learn more about how to whip up the best margaritas?
Lisa Fabrega is certainly every woman’s dream mentor and sensei. A fierce advocate for women of color, Fabrega is also a master life coach changing the lives of today’s biggest and most brilliant women entrepreneurs. Most of her results come from teaching her clients how to develop and tap into their deeper, spiritual selves and manifesting their greatness. And for those who may not be able to afford to hire her as a personal coach, she offers mind-blowing retreats and even the most ass-kicking social media posts that never fail to motivate and inspire.
Andrea and Eliana Salazar
Their Colombian-owned gem, Seta Apparel, exploded in the boutique fashion scene in Miami when it first opened and now has firmly found its place in a crowded e-commerce industry. Seta is known for adding fantastical embellishments to common apparel—including boots, jean shorts, and denim jackets, and its owners suggest it is “more than a clothing brand; [it] is a style of life.” Their most popular pieces are reminiscent of Chanel, and yet, their price points are refreshingly attainable. The brand dominated Miami fashion week as the designer of choice for many top fashion bloggers and only continues to grow in clout from its humble roots in Miami.