5 Reasons This Latina Makeup Line Founder Is #EntreprenuerGoals

Alamar Cosmetics Founder, Gaby Trujillo

If there is one thing we love more than anything it is a woman entrepreneur — especially a woman of color. Studies show that Black women are the fastest growing group of entrepreneurs in America, a number that has grown more than 300 percent since the 90s!

While it’s no surprise that Black women are crushing it in business (if you’re unclear, just check Renae Bluitt’s new She Did That documentary on all the women who are launching their own brands), it can often feel difficult to find Latinas and Black women who are creating all the products, services and brands we truly need day-to-day.

While recent movements to #BuyBlack feel critical to the actualization and empowerment of our communities, a commitment (or even an exploration) to do so can prove to be daunting. In the inaugural episode of Netflix’s “Trigger Warning with Killer Mike,” Mike goes on a quest to only buy things from Black-owned, Black produced business for 72 hours straight. The outcome? He found himself starving while cozying up on a makeshift bed fashioned from a park bench and a bag of Black-owned beans. Long story short, supporting businesses of people who look like us can be much harder than it sounds.

That’s why we celebrate every woman — especially Latinas — who set out to create products that we actually want. One woman doing just that is Gabriello “Gaby” Trujillo, founder of Alamar Cosmetics. In 2018, she set out to launch her beauty brand after years of working as a makeup artist.

Here’s what we learned from Gaby and her makeup line about the business of building a brand that serves its people!




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