These Latina Jefas Should Definitely Be On Your Radar

Latinxs are not new to hard work and real hustle

Donas Viva La Bonita Latina entrepreneurs

Courtesy of Donas/Viva La Bonita

Latinxs are not new to hard work and real hustle. We saw it in our parents growing up, and we’re constantly inspired by seeing it in the many business owners in our comunidades. Two Latina entrepreneurs who represent this hustle and have elevated their businesses to the world of luxury in their own style and flavor are Ashley Leon-Vasquez and Rachel Gomez. Toyota partnered with these two amazing business owners to highlight their stylish Sedans and spotlight their inspiring stories.

Meet Ashley Leon-Vasquez from Donas and Horchateria Rio Luna

Ashley Leon-Vasquez is the co-owner and co-founder of Donas and Horchateria Rio Luna which are two foodie heaven spots in the Los Angeles area with a menu that features delicious twists on classic Latinx flavors such as mazapan donuts and horchata frappes.

Ashley brings quality not only in the flavors of the delicious creations she sells but also in the way they look, making sure the culture is in the taste AND design. Just take a look at the Selena inspired donut you can find at Donas.

Check out a day in Ashley’s life in her video with Toyota below. She shares the worst advice she’s ever received, what drives her passion, and her big vision for the future of her business. You’ll also get a look at the stylish Toyota Corolla!

Meet Rachel Gomez from Viva La Bonita

Viva La Bonita is an apparel brand founded and owned by Rachel Gomez who grew up in the San Fernando Valley in Los Angeles. The concept started as an empowering T-shirt line for Latinas but soon developed into a well-known and successful clothing and accessories brand.

Rachel draws inspiration from her own Mexican-American background to inspire other Latinas with the powerful and culturally relevant phrases featured in the clothing and accessories. The brand name itself is a powerful statement for all Latinas.

Take a look at a day in the life of a clothing brand owner in Rachel’s video with Toyota down below and see her rocking the stunning Toyota Camry.

We hope you’re as inspired by these Latina poderosas as much as we are! Our comunidad is putting in the work and we couldn’t be more excited for what’s to come. Support the brands and businesses by giving them a social media shoutout and check out their products both online and in-person.

Visit Donas: 

15729 Downey Ave., Paramount, CA 90723

14117 Hubbard St. Sylmar, CA 91342

Visit Horchateria Rio Luna: 

15950 Paramount Boulevard
Paramount, CA 90723

231 North Maclay Avenue
San Fernando, CA 91340

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jefa Latina entrepreneurs latina owned
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