Yesterday, Blac Chyna posted an ad for an upcoming appearance in which she’s promoting a skin bleaching product. “Lagos Nigeria, join me at the first official launch of my face cream this Sunday November 25th at the Whitenicious store from 1-5PM. Everyone is invited,” she wrote on social media.
People on Twitter went off on this ad in more ways than one. The comments got so intense that Blac Chyna turned off the comment section for her post on Instagram.
While the ad was taken for its literal message of “making black skin lighter,” it’s important to note that several beauty products contain the same ingredients as a skin lightener. Dermatologists recommend skin lightening products for a variety of reasons, mainly to remove dark spots and balance out skin tones. However, that’s not what Blac Chyna seems to be promoting.
Her ad is boasting about making your skin white. The product itself is called “Whitenicious” and she’s not making any reference to selling a product that is FDA approved or listing the dangers or side affects, because these products definitely have them. There’s a reason why dermatologists have to prescribe certain medications with specific ingredients because they can be harmful.
“Overuse of skin whiteners can also cause pigmentation to build up in your extremities (fingers, toes, ears etc), causing them to look darker and mismatched,” The Dermatology Group states on their website. “Yet another negative reaction can develop known as the ‘bleach panda effect’, where the skin on the face becomes thinned around the eyes and have increased pigmentation.”
The ad also is promoting that it’s launching in Nigeria, which implies that Nigerians are eager, or first in line, to buy this product. Dencia, a musical artist that is selling “Whitenicious” said on Twitter: “No it’s not targeted to the Nigerian market, stop the ignorance, whitenicious has store in Nigeria, whitenicious is made and sold in America and our clients are 70% Americans. No one is targeting anyone the average Nigerian can’t afford a $250 cream monthly.”
If all of that were the case, which we agree it is, why promote this product in Nigeria as the first stop? The assumptions created by this narrative isn’t worth that kind of attention, or is it?
“Blac Chyna launching a skin bleaching cream is just Blac Chyna doing Blac Chyna things…the real issue here is that it’s being targeted to the Nigerian market and the fact that the villainous product will most likely sell out in Nigeria,” a person on Twitter wrote.
There’s a number of harmful outcomes to using skin lighters, and we prefer a doctor tells us how to use it. So when a reality star is selling a product that is supposedly sold in a Swarovski crystal jar, it comes off as if making your skin white is luxurious. It’s no surprise that these products are in demand, but what this ad implies is not a product to help a skin issue, but rather promote that white is better.
“Blac Chyna partnering up with Africa’s bleaching king and queen to create a new face bleaching cream is beyond problematic,” a person wrote on Twitter. “It’s really rubbing me the wrong way, ain’t no way in hell she would do that in LA. Exploiting Nigeria’s colorism problem is disgusting.”