18 Latina Jefas Break Down the Key to Overcoming Obstacles


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In honor of Women’s History Month and International Women’s Day we reached out to some of the poderosas in our community to celebrate their successes and the women who have inspired them. These Latinas work in various industries including publishing, beauty, and apparel but they can all agree that part of their story of success is the women who have inspired them along the way. For women like writer Prisca Dorcas Mojica Rodriguez and Brown Badass Bonita founder Kim Guerra, it was their mami and/or abuelita and for others like Ada Rojas of Botánika Beauty, it’s icons Selena and Celia Cruz. Read on to discover what these jefas consider their greatest achievement, the obstacles they’ve had to overcome, and how they’re revolutionizing the industries they’re in.

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