Shakira Has a Hair Line, But These 10 Latina-Owned Hair Brands Are Also Changing the Game

Latinas have been howling over Shakira‘s new hair care line, Isima… and with good reason. Her latest venture has reignited a love for Latina-made products and reminded us just how rich and diverse our hair textures really are.

From sleek waves to tight coils, Latina hair tells the story of our heritage, resilience, and creativity. But Shaki isn’t the only one making waves. We’re featuring 10 Latina-owned hair care and accessory brands taking over the beauty space with products made with our unique needs in mind.

Whether it’s nourishing curls, protecting edges, or celebrating cultural flair, you’re going to want to keep them on your radar.

1. Bomba Curls

Founded by Afro-Dominicana Lulu Cordero, Bomba Curls was born from a mission to celebrate curls and share the powerful beauty rituals passed down through generations of Dominican women. After facing traction alopecia, Lulu turned to the hair care remedies she grew up with like blending organic super-ingredients and traditional Dominican elixirs to restore her curls and edges naturally. Little did she know that the result would lead to a line of clean, nutrient-rich products that nourish the scalp, support length retention, and bring out your curls’ natural bounce and shine.

2. Day Rate Beauty

If you’ve ever struggled with finding the right hair accessories or pins to hold up your hair, Day Rate Beauty understands. Founded by celebrity stylist Aviva Jansen Perea, Day Rate is a brand rooted in sustainability, combating pay disparity, giving back, and ensuring your hair always looks flawless. The pins can be used to style everything from ponytails to messy buns, and come in a variety of sizes and colors for every hair type. Each stainless steel pin is coated in sustainably sourced nylon made from castor beans, sourced and packaged in the United States. So, say goodbye to uncomfortable and messy hair clips and pins, and say hello to this new hair styling revolution.

3. Hello Updo

Dominican-American founder Magdaline Hurtado-Rosario grew up hearing all about her “pelo malo,” enduring damage from salons that didn’t know how to treat her natural hair. Frustrated at the lack of styling products that could accommodate her big hair, she founded Hello Updo to empower women with hair tools that championed inclusivity and hair health. Now, Latinas can buy everything from silk scrunchies, silk head scarves, pillow cases, and bonnets to keep their hair healthy and stylish.

4. OCOA Beauty

Founded by Dominican sisters Nicol and Cory Varona, OCOA beauty is an ode to curly hair girls who’ve been forced to straighten it for too long. Their hair and scalp care products nourish curls with natural, hydrating ingredients like aloe vera juice, avocado oil, carrot root extract, apple cider vinegar, cupuacu butter, flaxseed, hibiscus flower extract and more. They are also vegan, cruelty, sulfate, parabens, and silicone-free so you’ll never have to worry about what you’re putting on your hair. Don’t know what products to get? No problem. They have a quiz to pair you with the best products for you, from shampoo, conditioner, hydrating curl creams, styling gels, and more.

5. Ceremonia

Do you also feel like your hair care day is like a ritual? Let’s face it, taking care of your hair and scalp should be your moment. Ceremonia hair care products honor not just our cultura, but the products and sensations that make us feel taken care of. Founded by Babba Rivera, Ceremonia uses natural ingredients from the heart of Latin America to create nutrient-rich hair oils, shampoos, conditioners, treatments, styling gels, perfumes, and even hair accessories. Their award-winning products include their Mascarilla de Guava, Aceite de Moska, and Pequi Curl Activator.

6. Productos Latina

Whether you want to activate, maintain, or style your curls, Productos Latina has the right product for you. This Mexican brand by Pilar García is certified for the Curly Hair Method, uses natural ingredients, and has everything from hair masks to accessories so your curls look bomb every time. Their intense nutrition mask is one of our favorites, with walnut and argan oils, berries, biotin, vitamin E, and more. All products are available on their online store and at Ulta in the U.S., so your hair will feel the love, straight from Mexico.

7. MicMas ReMiX

Low porosity hair girls can rejoice with My Porosity by MicMas Remix. This product was formulated to feed the scalp and hair with high-quality nourishing light oils tailored for low-porosity hair. This product leaves hair feeling smooth and moisturized, while ensuring it grows thick and strong. Born in the Bronx to Adassa Ramirez, MicMas ReMiX is a brand rooted in helping women with natural hair and curls find products that help them restore their hair health. Inspired by her own journey, Ramirez began MicMas RemiX with sales across New York and Puerto Rico, where her roots are.

8. Solei

If there’s something Latinas love is looking good, and Solei has an incredible selection of artisanal hair accessories. The Mexican family-owned business has everything from handmade scarves and headbands to scrunchies and hairpieces. Their pieces support small women cooperatives in rural communities in Mexico, while the business is run by a team of four incredible women. It’s not just another hair accessory, it’s a piece of art.

9. La Joya Cosmetics

Hair oil that treats your scalp right and is backed by science? That’s the magic of La Joya. Created by Neyanel Vasquez, a chemist with roots in the Dominican Republic and training from Columbia University, this mother-daughter brand began with a simple goal: to make hair products that actually work. When her mother, Luz, grew frustrated with ineffective products and Neyanel struggled to manage her sensitive skin, they took matters into their own hands and created formulas that nourish and truly transform. Every bottle is backed by science and powered by 12 real benefits from deep moisture and lasting shine to scalp balance and frizz control.

10. Honey Baby Naturals

For the mamás that want the best hair products for their kids, Honey Baby Naturals has got your back. Founded by Aisha Ceballos-Crump after she wanted effective products for her kids’ different hair types, this honey-derived lineup of products works for everyone. From detanglers to gentle shampoos, every product is made using honey and free of harmful toxins.