Unless you’re a hardcore lipstick lover like myself, chances are you didn’t even know National Lipstick Day was a thing — let alone that it’s today. While it’s barely a real holiday, I would never pass on an excuse to shop for a new lipstick or share some of my faves with my fellow lipstick-loving friends. But I wanted to take the time to not just talk lipsticks but shine some light on some of the best Latina-owned formulas out there. Latinas are now part of the fastest-growing demographic of entrepreneurs in the U.S. and according to the 2016 States of Women-Owned Business Report, for every 10 women-owned businesses launched since 2007, eight were started by women of color. In fact, Latinas own over 788,000 businesses in the U.S. So what better time than now to support and shop from our fellow Latina beauty business owners?
Lipstick holds significant value for a lot of Latinas who grew up seeing our abuelitas starting some of the beauty trends we see today and always reminding us about the importance of owning at least one signature red lipstick. We take our beauty products very seriously. Here’s a look at a few Latina-owned lipsticks that you need to have in your makeup bag this season!