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23 Facts to Remind You of the Power of Our Latinx Community

Knowledge is power and Latinxs have been historically been left out of the loop on a lot of important things they should know, including their own immense influence and power. This is how an entire people is made to believe that they don’t matter, make a difference, or can change things. This is how a population is controlled. But we do matter, are making a difference, and have already changed so much in this country. We are becoming the majority! Did you know that the number of Latina women entrepreneurs grew 137% between 2007 to 2016, making us the fastest growing of any group?! As of 2018, we are 59.9 million strong in the United States!

This is information we should — and must — know. How many people would feel more confident and motivated to do big things knowing just how much power we have? We wanted to empower us all by educating our people on how impactful our numbers truly are. The following are 23 stats and facts that showcase our collective Latinx/Hispanic power.

The U.S. Hispanic Population is Now 59.9 Million

The great thing about facts is that they’re not up for debate — they’re the truth. Just like the fact that we now (as of 2018) number a whopping 59.9 million in the United States. This is a huge presence! All Latinxs should know this information and share it — especially in moments when we feel erased.

That Makes Us the Largest “Minority,” at 18.3% of the Population


A population of 59.9 million makes us Latinxs 18.3% of the total population. This gives us a strong presence, a voice that deserves to be heard (although, no matter how small the population, everyone deserves to be heard!), and power when we decide to work together for all of our best interests!

25.2 Million Hispanics Are Eligible to Vote in the U.S.

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A super important statistic is that a whopping 25.2 million Latinxs are eligible to vote in the United States. That’s massive! Imagine the politicians we can vote into office, those we can get kicked out, and the laws we can help get passed! There is strength in numbers, and if we all voted, sweeping changes would happen. As Latinxs, we have to work to get representatives in office who reflect us, our culture, and our interests.

Latinx Economic Output in 2019= $2.3 Trillion

This next figure is staggering, especially after hearing that Latinx are “lazy,” using up resources, and don’t contribute to the nation. The Latinx GDP (Gross Domestic Product), it has been found, is $2.3 trillion as of this year! In addition to what we produce through work, it also includes our huge spending power.

If the Latino Market Were a Country, We Would Be the 8th Largest Economy in the World

Let’s put our major buying power of $2.3 trillion dollars into perspective and really drive the point home. If we took the Latinx market and treated it like its own country, we would be the 8th largest economy in the world! Our dollars matter and help certain businesses flourish. Imagine if we really were conscious of how and what we buy. We can truly help make so many Latinx businesses succeed!

107% Increase in Hispanics Under 18 Over the Past 20 Years

The next stat is really encouraging, as we always have hope for the future and the children that will become tomorrow’s adults. Over the past two decades, there has been a 107% increase in Hispanics under the age of 18. This means more kids to go to populate schools, more kids who will later attend college, more future voters, and youth who will hopefully start inspiring change only to continue that leadership into adulthood.

800,000 Hispanics Turn 18 Every Year

Close to 800,000 Hispanics turn 18 every year, which means more Latinxs to vote for our issues, causes, and candidates; more adults to become inspiring leaders, and even more people to proudly rep for us and our culture!

Latinxs = 82% of Labor Force Growth Since Financial Crisis

Another interesting fact to note is that we are a big part of the American workforce. So much so, that since the financial crisis in 2008, we have created a 82% growth in the labor force (from 2010 to 2017).

As Consumers, Latinxs Wield More Than $1.3 Trillion Buying Power

As consumers, Latinxs have more than $1.3 trillion in buying power. That is major dinero, so we all need to remember to shop wisely. Give your dollars to companies who deserve it — including fabulous Latinx, WOC, POC, Black, Indigenous, earth-saving, dream-fulfilling, women-owned, life-enhancing enterprises. Make your dollars count!

There Was a 72% Growth in Latinx Voter Turnout from 2014 to 2018

A large population of Latinxs can’t make a difference if we aren’t coming together to act as a productive and influential whole. A perfect example of this is voting. We know our vote counts, and made our voices heard during last year’s midterm election. In fact, Latinx voter turnout increased by a large 72% from 2014 to 2018.

1.5 Million Businesses Majority Owned by Latinas

Of course, it’s extra special when we look at the amazing stats and facts regarding Latinas and our business acumen. Like, did you know that over 1. 5 million businesses are majority-owned by Latinas?! Seeing facts like this encourage us, lift us up, and fill us up with pride.

There Are Over 4.3 Million Hispanic-Owned Businesses in the U.S.

Another fact on Latinx business you may not know is that there are over 4.3 million Hispanic enterprises in the country. 4.3 million! Which Latinx businesses do you know about? Which do you shop from? There’s always an opportunity to learn about new Latinx negocios and put your money down to support someone’s dream!

By 2060, Latinxs Will Be 30% of the U.S. Population

Our numbers in America are big, and only getting bigger. Did you know that by 2060, it is estimated that Latinxs will make up 30% of the U.S. population?! That means even more of a presence, and more hopefully more power in making our own empowered decisions and positively influencing the nation.

Eight States in the U.S. Have A Popular of Over 1 Million Hispanics

Right now, there are several states where Latinxs have a major presence, influencing everything from the politics, to the food. In fact, there is a population of over 1 million Hispanics in the following eight states: California, Arizona, Florida, New York, New Jersey, Illinois, Colorado, and Texas.

Latinxs Account for Roughly 10 Cents of Every Dollar of U.S. National Income

Facts are great for pulling out during debates, especially those ridiculous ones where we as a people are being undermined and attacked. Whenever someone says that Latinxs don’t do anything for the country, kindly fill them in on the fact that for every dollar of national income, we contributed 10 cents of that (and the proportion is rising!).

In the Last Decade, 80% of All New Businesses Were Started by Latinxs

You may not have been encouraged in school or at home to start your own business, but know that Latinxs are entrepreneurial AF! In fact, for the last 10 years, a staggering 80% of all new businesses were started by us! This is such valuable information, that no doubt will inspire so many more Latinxs to take the leap and start their own business!

Latinx-Owned Businesses with Employees Create Nearly 3 Million Jobs

If your small business grows enough, you will naturally need employees. You get to live your dream while also providing income to someone else — win win! Many Latinx businesses have been able to provide employment opportunities for others, thus helping the economy further. In fact, our enterprises create nearly 3 million jobs!

Latinxs Will Represent 75% of Labor Force Growth in Next 8 Years

Latinxs have a big presence in the U.S. and according to the latest statistics, it’s only going to get bigger. For instance, we are going to represent more than 75% of labor force growth in the next eight years.

60% of the Hispanics in the U.S. Are 35 or Younger

Did you know that 60% of the Hispanics in the U.S. are 35 or younger? This equates to a lot of youth who can vote, create change, provide new leadership, and help take our people even further. And we are here for that!

Latinxs = 1 in Every 5 New Entrepreneurs in America

It’s not like people are talking about Latinx business all the time, so some of these amazing, impressive facts aren’t readily available to us. Like the fact that 1 in 5 new entrepreneurs in America are Latinx! That is so empowering to know!

By 2050, 1 out of every 3 Americans Will Be Latinx

To bring home the point of how many Latinxs are in the United States, and how much more our population will continue to grow, by the time 2050 rolls around, 1 in 3 Americans will be Latinx. One-third of this country will be Latinx!

From 2007 to 2012, 86% of New Businesses Were Latinx-Owned

From 2007 to 2012, 86% of new businesses in America were Latinx-owned. That is so impressive! This means that we see a lack in the market for products and services and have taken on the task of providing them. This means that many Latinxs are entrepreneurs, small business owners. Si se puede y si se pudo!

Since 2002, Latinxs = Highest Entrepreneur Rate of Any “Ethnic Group” in the U.S.


Hopefully, all these facts and stats have proven that there is strength in our numbers, and we are truly making big moves at the polls, and in business. In fact, since 2002, Latinxs have had the highest entrepreneur rate of any “ethnic group” in the U.S. This is wonderful information to share with others, as we often don’t know how enterprising in business we really have been!