Latinxs have been making major moves this year in music. While artists like Bad Bunny, Ozuna, and J Balvin dominated the music charts with hit single after hit single, there were other artists garnering big buzz and guaranteeing to blow up in 2020.
We love to be instantly in the know, not only on our pop culture roots and the latest and greatest music dropping right now but the biggest and brightest stars of tomorrow — and of course, sharing our finds with you, our readers. So, we compiled this list of 25 Latinx music artists (accompanied by music videos) who you will definitely be hearing more of next year.
San Francisco is where Xicana La Doña, a.k.a. Celia Peña-Govea hails from. This jam “Le Lo Lai,” like her music in general, mixes languages (English and Spanish) and influences (both Latinx and Bay Area hyphy sounds), to tell a tale about a Latinx feminist’s love escapades.
Afro-Panamanian producer and DJ Dimelo Flow, born Jorge Valdes Vasquez, has created fire beats for artists including Farruko and El Micha (“Fuego”) and Sech (“Otro Trago”). He released his first solo single, “In the Morning” (featuring Justin Quiles) and Fuego) in June 2017, and recently signed with Interscope Records, dropping the single “El Favor.”
You may know Isabela Moner (now Isabela Merced, in honor of her grandmother) as an actress, starring in the movie, Dora the Explorer, the Nickelodeon show, 100 Things to Do Before High School, and appearing in other films such as Instant Family, Transformers: The Last Knight, and Sicario: Day of the Soldado. But the 18-year-old is also a singer who just dropped her first single, “Papi,” in October.
Another artist you should look for in 2020 is Natanael Cano. The young Mexican artist melds two sonic worlds together with his urban corridos/trap corridos music. This year, in addition to other releases, he dropped the album Corridos Tumbados, which is currently #1 on Billboard’s Regional Mexican Albums Chart.
Elsa y Elmar
Colombian Elsa Carvajal is the singer-songwriter behind Elsa y Elmar. The artist, who describes her music as “spiritual pop,” released her first EP, Sentirnos Bien, in 2013, and has been recording and performing ever since, opening for Coldplay in Bogota in April of 2016. Her latest album is 2019’s, Eres Diamante.
Our next Latinx artist to watch is Argentinian rapper Paulo Londra. In 2017, the hip-hop artist uploaded the song, “Relax,” which led to big collabs, including with Becky G (“Cuando Te Bese”), Piso 21 (“Te Amo”), and “Nena Maldicion,” with Lenny Tavarez. A hallmark of Londra’s music is the avoidance of negative themes such as violence and drugs.
Camila Gallardo, better known as Cami, is a 23-year-old Chilean pop singer. She first grabbed attention on the music reality competition, The Voice Chile, where she placed second. Cami’s latest EP, Monstruo (Vol. 1), was released in November and includes the song “La Despedida.”
Another act to keep your eye out for in 2020, according to SiriusXM and Pandora is Mexican band Grupo Firme. Here, we are featuring their video for the single, “La Estoy Pasando Mal,” which they dropped on YouTube only 11 hours ago (at the time of this writing). With 1 million followers on Instagram, you know Grupo Firme is going to just get bigger.
Next, on our roundup of Latinx music artists, you should listen to now — before they fully blow up worldwide — is Paloma Mami. The Chilean singer released her own single, “Not Steady,” with gained attention and got her signed to Sony Music Latin’s U.S. roster. The New Yorker, named by Billboard as a “Latin Artist on the Rise,” describes her own particular sound in R&B urbano as having “an elegant flow” (with no references to drugs or sex).
You can expect to hear a lot more from Colombian singer-songwriter, Camilo. The 25-year-old Monteria native first made a splash as the winner of the Colombian singing competition Factor XS and went on to release two studio albums, 2007’s Regálame tu corazón, and 2010’s Tráfico de Sentimientos. But it was the 2019 hit single “Tutu,” with Pedro Capó that really made waves for the artist.
Another artist Pandora recommends you check out in 2020 if you haven’t already, is Adrián Chaparro. The regional Mexicano singer has created a buzz, with songs like “Gracias,” and “No Mencionan,” which each have garnered millions of views on YouTube. The video for “Si Me Conocieras” is the artist’s latest video release on the platform.
Colombian reggaeton artist Lalo Ebratt is another music artist who is only going to get bigger in 2020. The 26-year-old has already had three songs that charted on Billboard charts: “Amor a Primera Vista,”(with Los Angeles Azules, and Belinda Featuring Horacio Palencia), “Indeciso,” (with Reik and J Balvin) and “La Plata” (where he is featured with Juanes).
Mexican artist Cheli Madrid is garnering buzz in the regional Mexicano genre. The Sinaloa native recorded her first album at the age of 12 and hasn’t stopped making music ever since. A 2019 single that she recorded with Ulices Chaidez, “Si Algun Dia Te Encuentro” already has 6.7 million views on YouTube.
Omar Apollo was a name that kept popping up on Latin music “ones to watch” lists. The 22-year-old Chicano from Indiana first got attention in 2017, when he released the song “Ugotme,” which earned 15 million streams on Spotify, and was followed by two EPs: 2018’s Stereo, and 2019’s Friends. His sound, which includes R&B and funk, led to Apollo being a Rolling Stone” Artist You Need to Know.”
We are happy to report that reggaeton is alive and well, and will stay that way. There are artists like Eladio Carrion who are representing the new class and will be making moves in 2020. The 25-year-old from Kansas City, Missouri was nominated for a Premio Juventud for New Urban Generation, and has collaborated with artists including Bad Bunny, Myke Towers, Zion y Lennox, and Wisin y Yandel.
Venezuelan singer Nella calls her music “a meeting place for her country’s folklore roots, the influence of her contemporaries, and the music of the Andalusian region.” She won a Latin Grammy for Best New Artist this year, and released her debut album, Voy, in May.
Argentinian singer Emilia (born Emilia Mernes) is another artist to have on your radar. The 23-year-old started off as the lead singer of the group Rombai, before setting off on a solo career. In 2019, Emilia dropped her first solo single, “Recalienta,” and also collaborated on the song “No Soy Yo” with Darell.
Mariah, formerly known artistically as Mariah Angeliq, is a 19-year-old Puerto Rican-Cuban artist to watch. The Miami singer, whose music Billboard described as a “pop/urban/R&B mix,” released the feminist, women’s empowerment jam, “Blah,” which grabbed a lot of attention. Billboard added Mariah to its list of “5 Female Latin Artists to Keep on your Radar in 2019.”
Producer Egbert Rosa Cintron, better known as Haze, is ready to make even bigger moves in 2020. This year, he started his own “label and management company,” called House of Haze. The Puerto Rican also dropped the video for the single “Haz Lo Que Quieras,” a collaboration with Reik, in November, with over 5.5 million views.
Next on our list of artists who are set to get even bigger in 2020 is Mexican singer-songwriter Ed Maverick. The 18-year-old is known for singing sad folk songs; in fact, his 2018 album was entitled mix pa’ llorar en tu cuarto (it went gold in Mexico this year). In 2019, Maverick released Transiciones, and embarked on his first U.S. tour.
21-year-old Chicano artist Cuco (born Oscar Banos) has been making waves, which will no doubt get larger in 2020. His first studio album, Para Mi, dropped in 2019, and two of its singles, “Hydrocodone,” and “Bossa No Sé” (with Jean Carter). The sound is Cuco’s dream pop/indie-pop infused with bossa nova.
Next on our list of Latinx artists to watch is Greeicy. The 26-year-old Colombian singer (in the genres of pop, balada, and bachata) and actress has already collaborated with stars such as Anitta (for “Jacuzzi”), Nacho (“Destino”), and David Bisbal (“Perdon’). Last year, the talent was named by Billboard as a “Latin Artist on the Rise.”
Hailing from Inglewood, Inner Wave is Pablo Sotero (guitar, vocals), Chris Runners (keys, vocals), Jean Pierre Narvaez (bass, vocals), Elijah Trujillo (guitar, keys), and Luis Portillo (drums). The SoCal band makes music which has been described as “alien space rock” by Teal Magazine, and “moody psychedelia” according to Noisey.