Subscription boxes have been around since the original beauty subscription box, Birchbox, launched in 2010. But only until recently have sub boxes began to cater specifically to Latinx. There are about 5.7 million subscription box shoppers in the U.S. today and its popularity continues to rise. Latinas spend four percent more than non-Hispanic white women in the beauty supply stores, according to Nielsen. The women behind the sub boxes in this list saw there was a space for catering specifically to Latinas and launched relevant sub boxes for the modern Latina. Danielle Levine, co-founder and CEO of Spiritú Box discusses the company’s mission as two fold: “[One is] to be an authentic vehicle through which brands can reach and engage our audience in a more meaningful way and [two is] to provide a platform that empowers our community of women.” Additionally, the list wouldn’t be complete without featuring boxes dedicated to dulce and other Latin American treats.