45 Businesses to Support During Latinx Heritage Month

Additional reporting by Yvette Montoya  September 14 is National Shop Latino Day, and you know we love nothing more than recommending tons of cool Latinx brands to shop from! Luckily, you will soon also be able to shop several great Latinx companies all in one place, as Brittany Chavez’s Shop Latinx store is slated to

Photos: Instagram via Hija de Tu Madre, Oh Comadre Candles, and Lil' Libros

Photos: Instagram via Hija de Tu Madre, Oh Comadre Candles, and Lil' Libros

Additional reporting by Yvette Montoya 

September 14 is National Shop Latino Day, and you know we love nothing more than recommending tons of cool Latinx brands to shop from! Luckily, you will soon also be able to shop several great Latinx companies all in one place, as Brittany Chavez’s Shop Latinx store is slated to open this year. It’s all about sharing our achievements, supporting each other’s business ventures, and growing together as a people, successfully.

That being said, we wanted to show you a whopping 45 Latinx businesses that you should not only know about but also shop from. We are including a bit of info on each brand, as well as individual products that are amongst our faves. Check them out, do some compras, and share this with your own Latinx network!


Morena and Proud


Founded in San Francisco, Morena and Proud encourage folks to bring out their most vibrant selves through the use of their products. The brand makes dope Latina-themed hats, Mexico handbags, jewelry, and items created to raise money for charity.

24k Gold Plated Rosario, Available on morenaandproud.com, $40


Hija de tu Madre

Hija de tu Madre was created by Patty Delgado to “celebrate the beautiful mess that is being Latinx,” to “create apparel that is the perfect depiction of her cultural intersection,” (denim meets La Virgen), and “celebrate the complexities of being a product of more than one culture.” Because after all, often, “We are ni de aqui, ni de alla.”

Jefa Necklace, Available on hijadetumadre.com, $46.99


Oh Comadre Candles

oh comadre candles

Marcella Gomez’s Oh Comadre veggie soy candles will transport you back to your niñez, in scents reminiscent of Fabuloso, Pan Dulce, Arroz con Leche, Abuelita’s Hot Chocolate, and every Latino’s favorite medical remedy, Vick’s Vapor Rub (or how my grandma called it, VeepVapPoRu)

Vicky’s Vapo Candle, Available on ohcomadrecandles.com, $13


Dose of Colors

Dose of Colors’ Chocolate Wasted is a rich, dark brown, a perfect nude for dark skin, and also a great dark lip color for a variety of skin tones. It applies creamy but dries to matte.

Liquid Matte Lipstick in Chocolate Wasted, $18, Available on Doseofcolors.com


Mi Vida

Mi Vida invites you to “live the Chicana lifestyle.” The brand creates cool Selena gear, zarape-print everything, cool clothes for the kids, cool Chicanx candles, and more.

Virgencita Protection Cuff, Available on shopmivida.com, $20


Lil’ Libros

When Patty Rodriguez and Ariana Stein couldn’t find bilingual books to read to their babies the concept for Lil’ Libros was born. The duo view bilingualism as an integral part of children’s future. Lil’ Libros has colorful and beautifully illustrated books on topics such as Celia Cruz, Lucha Libre, Cuauhtemoc, Emiliano Zapata, Frida Kahlo, and La Virgen de Guadalupe.

Latinx Children’s Books , Available on lillibros.com, $9.99


Sew Bonita

Sew Bonita comes from self-proclaimed Corpus Christi chingona, Elena Flores. She creates a variety of cool Frida Kahlo-themed T-shirts, colorful aprons, Chicano tanks, and more. Elena also hosts a podcast, with her husband Gerald (of Taco Gear), called Sew Taco (“Two Side Hustles and a Microphone”).

Concha iPhone Case, Available on sewbonita.com, $18


Viva Greetings

Viva Greetings

Photo: Etsy.com

It’s so exciting to finally see greeting cards that convey what you want to say in Spanish, English, or Spanglish. Carla Fonseca has taken all the energy and color of Mexican culture and infused them into Viva Greetings, a line featuring cards, patches, mercado bags, party decorations, costumes, and more. Fonseca also runs Fabrimeks, offering Mexican textiles and materials, and the blog lalafiesta, which centers on Mexican celebrations.

Muchos Thanks Greeting Card, Available at etsy.com, $4



Helen Vasquez, under the name xoCafecito, creates the cutest pins, hats, mugs, and more. She has products emblazoned with advice we’ve heard before (“mejor sola que mal acompañada“), pan dulce-themed items, and an adorable Dia de Los Muertos-themed “death before decaf” mug.

Chingona Pins, Available on cafecitopins.bigcartel.com, $10


Viva La Bonita

You know a brand has a lock on Latino culture when they emblazon famous television astrologer Walter Mercado on a T-shirt. Rachel Gomez’s Viva La Bonita is also “inspired by the spirit of the women who are fearless.”

Hella Worthy Mini Poster, Available on vivalabonitabigcartel.com, $10



You had us at Rita, Celia, Frida, and Selena. Jisely Jimenez and Lian Amado started su_ella to inspire Latinas. You will see tees, hoodies, and totes emblazoned with the above-mentioned icons, as well as other cultural heroes.

Latin Legends Tote, Available at suellashop.com, $15


Besame Cosmetics

One of the leaders of the vintage beauty industry is Gabriela Hernandez. She launched Bésame Cosmetics in 2004 and has provided beautiful, amazing throwback cosmetics ever since. The brand copies exact colors from specific years and decades, guaranteeing you are getting the real deal when you shop for vintage makeup. Besame has also collaborated with Disney to bring to life beauty products from Snow White and the Seven Dwarfs, Mickey Mouse, Peter Pan, and Marvel’s Agent Carter.

Sleeping Beauty Make it Blue Make it Pink Lipstick, Available on besamecosmeticscom, $24



You know how cozy and comfortable those San Marcos blankets are, right? Well someone had the genius idea to make them into jackets and coats. That someone is Equihua, who states, “this is not a space for basics.”

“Pray for em” Blanket Zip Front Puffer, Available on equihua.us, $480


Mexichic Crafts

Made in Mexico, and based in East L.A., Mexichic Crafts are “beautifully crafted leather handbags inspired by women and the places where they live and love.” These gorgeous bags are made from recycled leather and tooled using indigenous and European techniques and designs.

VALENTINA Bag, Available on mexichiccrafts.com, $300


Melt Cosmetics

If you’re into professional highly pigmented powders and lipsticks Melt Cosmetics won’t disappoint. But you’ll have to stay on top of their product releases because they sell out with the quickness!

Lipstick in Nood, Available on Meltcosmetics.com, $19




Photo: Etsy.com

Managua, Nicaragua is the setting for Woodgems, a company that uses woods native to Latin America (such as Bocote, Amarello, Cocobloco, and Carboncillo) to make a dizzying array of bowls, jewelry, and other woodwork. What’s great is that no matter how many items Karina Reyes creates, each item is completely unique from the others.

Wood Bowl No.150712- Cocobolo Natural Edge, Available on etsy.com, $135


Texas Chingona

Texas Chingona celebrates strong women and the Latina lifestyle. You will find products featuring Frida Kahlo, Dia de Los Muertos, papel picado, the state of Texas, and more.

You Are A Latina All Star T-Shirt, Available on texaschingona.myshopify.com, $24.99


Move in Silence


Designed in West Hollywood, Move in Silence took inspiration for its name from a Lil’ Wayne song: “real G’s move in silence, like lasagna.” The brand started with enamel pins but has expanded to include cool T-shirts, hoodies, keychains, and candles shouting out pop culture, Chicanx culture, Latino culture, and more.

ES Escudo Pin, Available at moveinsilenceco, $10


Reina Rebelde

We buy makeup – a lot of it. So it’s great that brands are coming out that represent us in the beauty sphere. Regina Merson started Reina Rebelde for the woman who “loves being Latina and Americana. She equally celebrates the beauty of her Reina and the fierceness and grit of her Rebelde.” Who can resist makeup with color names like La Doña, Azteca, Chula, Coqueta, Atrevida, Fresa, and Xicana?!

@Viva_Glam_Kay Alma Desnuda Bold Lip Color Stick, Available at reinarebeldecom, $16 (“A portion of proceeds from this purchase will benefit UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico”)


Selenia Beauty

Selenia Beauty is a nail polish brand owned and ran by Afro-Latina Regina Bultrón Bengoa. One of the best nail colors is La Agrado, a rich, deep, dark burgundy that’s perfect for autumn and winter. Added bonus?! The line is vegan, cruelty-free, and 10-free.

Nail Polish in La Agrado, available on etsy.com, $12


Bella Doña


Bella Doña is a big name among Latinx-centered brands. Started by Lala Romero and Natalia Durazo (Natalia Gold of Honey B Gold), the company creates chola-centric, empowering clothing and accessories, from an L.A. point of view.

Bella Doña Morena Anklet, Available on bella-dona.com, $26



Adrienne Bailon-Houghton’s jewelry line XIXI has many pieces you’ll want to snatch up. Like the Faith and Familia Pendant necklace. It features a religious charm on a rosary-like chain and is all 14k gold, plated over brass. The 19″ length, plus 3″ extension makes this perfect for layering.

XIXI Faith and Familia Necklace, Available on shopxixi.com, $30


Yaasss Reina

We all need a reminder to get our ish together and ponerse las pilas. This pretty cuff bracelet by YAASSS Reina serves the reminder, in the most stylish way.

YASSS Reina Ponte Las Pilas Cuff Bracelet, Available on etsy.com, $25


Leather Hands Mexico

Leather Hands Mexico

Photo: Etsy.com

Of course, you want your culture to extend to your hijitos. Marijose Flores’ Leather Hands Mexico celebrates la cultura Mexicana, with a wide array of clothes, accessories, home decor, and stuff for children, including these adorable shoes. Through her company, Flores aims to help her production partners in Oaxaca City and Tlacolula de Matamoros.

Embroidered Mexican Baby Dress, Available on etsy.com, $25.88


Kat Von D Beauty


What can we say about Kat Von D that hasn’t been said already? She built an empire on her goth queen aesthetic and her makeup line makes everything from liquid eyeliners and super pigmented concealers to fragrances and brushes.

Tattoo Liner, Available on sephora.com, $20


L.A. Chica

If you’re looking for shirts that highlight the strong, powerful Latina that you truly are, L.A. Chica has got you covered. The brand offers many uplifting tees that will remind you on a daily basis that “todo es posible.”

Soy Fuerte, Soy Mujer T-shirt, Available on shoplachica.com, $24


Anda Pa’l

Photo: Andapal.com

If you left your heart in Havana like Camila Cabello, then this pretty zippered pouch by Ande Pa’l is just for you. You can use it for all your pencils, pens, highlighters, and other school supplies; your makeup; or all those small things that always float around your bag. Added bonus? It’s on sale for only $5.

Anda Pa’l #corazonenCuba Canvas Pouch Bag, Available on andepal.com, $5.00


Very That


Very That is a brand created and ran by Austin native Cristina Martinez. In her online store, you can find Selena-themed products, Chicanx/Latinx mugs, stickers, stationery, tiles, totes, and more.

Selena Mirror, Available on verythat.com, $10


Hause of Curls

Speaking of pajons, Dominican stylist and entrepreneur Sherly Tavarez’s Pelo Malo Where? T-shirts have been selling like hotcakes. She has since expanded to hoodies and other designs and continues to releases new apparel for curly girls everyone on a seasonal basis — so keep a lookout!

CRL PWR T-shirt, Available at hauseofcurls.com, $30


Vive Cosmetics

If you want to see authentic and colorful campaigns directed toward you, yes you! Then Vive Cosmetics will delight you. Express your beauty, pride, and culture with their fun creamy matte lipsticks and highlighters.

Besitos Lip Care Kit (Mango-Coco), Available at vivecosmetics.com, $17.99



San Fernando’s PINetration is “para La Raza.” The brand has made pins dedicated to Vick’s Vapor Rub, El Buki, Abuelita hot chocolate, Vicente Fernandez, el paletero, and more.

El Paletero Pin, Available on etsy.com, $10



Photo: MimsterShopCo/Etsy

Designed by a Salvadoreña, these super cute pupusas pin by Mimster, available on Etsy, is just saying what we all know to be true. We’re definitely getting this.

Pupusas Por Vida Pin, Available on etsy.com, $9


Somar ATX

Somar ATX is the brainchild of Chicana sisters Jacky, Alma, and Julie Ramos, from Austin, Texas. The brand offers cool tees, towels, mugs, stickers, and more that rep for Latinxs.

Estamos Bien Towel, Available on somaratx.com, $39.99


Gilded Nopal

Photo: GildedNopal/Etsy.com

Migration is beautiful and an equally beautiful symbol of this is the monarch butterfly. Each year, these butterflies migrate to and from Canada and the U.S. to Mexico and later return, making them a fitting symbol for the many Latinx people who have decided to migrate to the U.S. This Migration is Beautiful pin by Gilded Nopal is a wonderful way to show your support for the natural process of immigration.

Migration is Beautiful Pin, Available on etsy.com, $10


Chaos Makeup

If you are hot for metallics you’ve come to the right place. Chaos Makeup’s handcrafted glitter-free highlighters that can be used pretty much all over.

Pressed Multi-Chrome (36mm Drop in Pan) in Rebel Girl, Available on chaosmakeup.com, $32



This shop sells pretty much everything. And when I say everything I mean they’ve got different types of mole, enamel pins, cookbooks, Selena air fresheners, Frida totes, mugs and much more!

Concha Monster Enamel Pin, Available on artelexia.com, $11.99



Photo: BORiCUBi/Etsy.com

Jolin Miranda’s BORiCUBi Etsy shop features art that celebrates Afro-Latinx and Latinx beauty in all its shades. We love her Celia Cruz and Frida Kahlo pins but wanted to specifically point out her Afro-Latina Caribbean Folkloric Dancer brooch.

Handpainted Latina Caribbean Bailarina Folklorico Wood Brooch, Available on etsy.com, $20


Peralta Project


Artist M. Tony Peralta mixed “old New York, Hip Hop, and Latino culture” to create the awesomeness that is The Peralta Project. He collaborated with fabulous Dominicana Carolina Contreras of @miss_rizos on this “Yo Amo mi Pajon” shirt (and a print), a celebration of big, beautiful, natural hair.

Yo Amo mi Pajon print, Available on peraltaproject.com, $50



Photo: Poppin/Etsy.com

“Bachata to the bank,” or anywhere else for that matter, with this super cute pin by Poppin. This brand creates all kinds of dope pins that celebrate Latino culture.

Bachatera Hard Enamel Lapel Pin, Available on etsy.com, $11.99


The Honest Company and Honest Beauty


Jessica Alba is holding it down for Latinas doing big things! Her products are super wearable, come in a wide variety of skin tones and best of all they are all-natural.

Liquid Lipstick, Available on honest.com, $12.99


Honey B Gold

Honey B Gold created by LA native Natalia Gold (a.k.a. Natalia Durazo) is inspired by the designer’s “nightlife experiences with hip-hop, art, and fashion.” There is a healthy dose of Chicanx/Mexican/and Latinx cultures here, along with plenty of items you’ll have trouble choosing between.

La Aguila Necklace, Available on honeybgold.bigcartel.com, $30



Photo: Simply.M/Etsy.com

We all love Puerto Rico, and this sweet ring is a great way to show it (so is all of us finding ways to help the island in its recovery). Boricua Mairym D of Simply.M created this and other dope shout outs to both Puerto Rican and Latinx pride.

Anillo Mi Bella Isla Puerto Rico Ring, Available on etsy.com, $25


Es La Maestra

You’re a proud educated Latina, so why not let the world know? Es La Maestra is a brand created by Sabrina, a Chicago raised L.A.-based elementary educator. In the fall, she will attend Harvard Graduate School of Education to receive an M.Ed. in Reading Specialty. Through the ‘Educated Latina’ campaign, she’s working to challenge stereotypes.”

Es La Maestra Educated Latina Sticker, Available on etsy.com, $3.50


Mano y Metal

Photo: Mano y Metal

Mano y Metal makes this empowering Fuerza Double-Finger ring. It’s a proclamation and a celebration of our fuerza, but also a kick-ass reminder when we need to remember exactly who TF we are.

Fuerza Thin Bar Double-Finger Ring, Available on manoymetal.com, $20


Fanesha Fabre Art

Photo: Fanesha Fabre Art Store/Etsy

Fanesha Fabre Art Store makes cool Latinx products, like this hilarious “mentira” pin. A popular Latinx pastime as a child was opening the blue Royal Dansk cookie tin thinking there were Danish butter cookies in there, only to be met with sewing supplies. Mentiras!

Blue Cookie Tin “Mentira” Pin, Available on etsy.com, $1.50


Atomic Makeup

The 90’s lewk revival also means gloss and glitter are back! Atomic Makeup’s super shiny glosses are shimmery and gorgeous. Their Gimmie Glimmer eyeshadows are super cute too.

Nectar CBD Lip Gloss, Available on atomicmakeup.com, $19.50

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