Right around midnight, Selena Gomez dropped her new music video — titled “Fetish” — just as she promised she’d do. After weeks of major teases, we were ready to see the real thing. But first let me start off by saying that we’ve been waiting to see this video for one important reason. The mastermind behind this video is Petra Collins. Saying she’s a visionary is a serious understatement. Aside from being a photographer, director, and stylist, Collins is amazing at getting subjects to go there. And by go there we mean: get completely sensual.
Collins has a knack for recreating the ’70s, but in the coolest, most modern way possible. This is what we anticipated in Selena’s new video, especially after we saw the teases. While Selena’s previous video, “Bad Liar,” also had a retro vibe, we knew that Collin’s influence on “Fetish” would be completely different.
We knew it’d be subtle, highly sexual but in a minimal sense — which clearly means “less is more.” But we had no idea it’d be this minimal. We were sort of thrown for a loop. And let me visually explain why.
As you can see the retro aesthetic is already set up. Need a hint? Check out the old car in the background. But this teaser is fascinating. Why is Selena in the middle of the street. Her car broke down? What’s going on?
Just a day ago she dropped this doozy.
“Take it or leave it/ Baby, take it or leave it,” Selena sings. “But I know you won’t leave it, ’cause I know that you need it/ Look in the mirror/ When I look in the mirror, baby, I see it clearer/ Why you want to be nearer.”
Leaves you wanting more right?
Yes, each still were teased with this incredible storyline.
Something clearly went wrong. But what?
From these stills, the Collins shoot is already staggering. It’s so stunning and sort of unassuming. That juxtaposition is what she’s known for.
Last teaser until the big reveal.
Here’s the video:
Ummmm….Selena we want more….and yet, this is totally genius! It’s so refreshing to not be bombarding with too much of anything these days, which is why we love this video. Bravo, Petra, bravo.