Latinas are the hottest commodity in the entrepreneurial landscape because we represent the most sought after demographic. While people often talk about MBAs or business portfolios when assessing the capabilities of an entrepreneur, many Latinas are sitting on a gold mine of bankable skills – but they may not know it.
With over 1.5 million Latina-owned businesses in the United States (and that’s only those who register their business), the Latina hustle is clearly not a passing fad. Many are equipped with the very core skills that make for a powerful and successful entrepreneur.
So if you’re preparing to go out on your own or take your business to the next level, here are five bankable skills you can guarantee will set yourself apart from the competition and will help transform any side hustle into a successful business.
Bankable Skill #1: Being Powerful Communicators.
Growing up with several generations, often under the same roof, gives you the ability to cultivate the kind of communication skills that rivals those in the hostage negotiation scenes we see in the movies. By the time you’re ready to graduate high school your communication skills are impeccable because of all the mediating and translating you’ve done between abuela, your cousins, siblings, aunts, and uncles.
Effective communication is less about speaking and more about listening. It’s being able to read between the lines and learning how to speak to someone’s emotional triggers. As an entrepreneur, communication skills are vital when marketing to your target audience, enticing a potential investor, or negotiating with a vendor.
Bankable Skill #2: Being Natural Collaborators.
Everywhere you look, there are organizations and groups dedicated to bridging the divide within entrepreneurship and leadership. Communities like Latinas Think Big, We All Grow and the Latinistas serve as the mold for how to embrace the spirit of sisterhood and collaboration. Growing up Latina, this kind of collaborative energy is cultural.