Super Bowl LIV Is Going To Be Super Latino
Are you hyped for Super Bowl LIV? Whether you’re into football or not, this year’s Super Bowl LIV promises to be an entertaining show with great Latinx representation
Photos: Instagram/@ddlovato, @shakira
Are you hyped for Super Bowl LIV? Whether you’re into football or not, this year’s Super Bowl LIV promises to be an entertaining show with great Latinx representation.
As you may have already heard, Jennifer Lopez and Shakira will both be performing during the Super Bowl Halftime Show, but the lineup includes some other famous Latin musical artists. Because Super Bowl LIV is taking place in Miami, there’s been rumors that Gloria Estefan, Pitbull, Marc Anthony, and Ricky Martin could be included during the Halftime Show. Can’t we just have all of them?!
Demi Lovato will, of course, be singing the National Anthem, but now there’s another slot that’s been filled by a Mexican group. Los Tigres del Norte will be opening up the show!
“The league’s Hispanic fanbase has continued to grow rapidly,” an NFL spokesperson told the BBC, “and our outreach to the Hispanic community is an important year-round initiative.”
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Inés Sainz, a sports journalist with TV Azteca Deportes, said she is seeing a big change within the NFL system and more importantly taking into consideration Spanish-language viewers.
“This is my 19th Super Bowl,” Sainz told the BBC, “and it is the first time in the press conference that I could ask questions in Spanish. They are taking care of the Latin media very well, so they know through us they can reach many people.” She added, “They know the audience in Mexico is getting bigger and bigger, and we are spending a lot of money on the rights. Now they have announced we are going to have two more games in Mexico, so they are betting a lot on the Mexican market and the Latins.”
Sainz went even further and declared that the Super Bowl LIV will be “the most Latin (show) yet. “It is like the NFL saying they are including everybody and doing whatever they can do to involve Latins,” she told the BBC.
Well, we will be the judges of that because we are definitely going to tune in. We’re particularly looking at how the NFL will address social justice issues within the game, during the high-profile commercials.
We’re thrilled at the Latinx representation during Super Bowl LIV but we’re also going to keep a close eye on if the NFL chooses to include anything stereotypical or cliche. Now that Jay Z is repping the NFL’s entertainment portion, there’s a lot riding on the line.
We’ll be watching. Will you?
