Latina makeup line Archives

Becky G Launches Treslúce, a Make-Up Line Inspired by Her Mexican Roots

Virginia IsaadJune 28, 2021June 29, 2021

by Virginia IsaadJune 28, 2021June 29, 2021088316

Second-generation Mexican-American Becky G wanted to make sure of two things in the development of her makeup line: that it feature her Mexican roots and that it be all that she’s always wanted in makeup. The 24-year-old “Sin Pijama” singer...

Beauty

10 Latina Jefas Behind Your Favorite Beauty Brands

Virginia IsaadMarch 31, 2021March 31, 2021

by Virginia IsaadMarch 31, 2021March 31, 2021015062

We all grew up seeing our moms and tias getting all dolled up just to go to the market so beauty has always been a part of our lives. Most of us now probably have a beauty bag full of...

Beauty Culture

Sweet Street Cosmetics is an Ode to LA Chola Style

Virginia IsaadMarch 30, 2020March 31, 2021

by Virginia IsaadMarch 30, 2020March 31, 202103251

Natalia Durazo and LaLa Romero love makeup but felt like the industry didn’t necessarily love them back as they didn’t see themselves represented so they decided they would fill that void. Born and raised in Los Angeles, the entrepreneurs celebrate...

Culture

Selena Gomez Announces Makeup Line, Rare Beauty

Virginia IsaadFebruary 6, 2020July 21, 2020

by Virginia IsaadFebruary 6, 2020July 21, 202005165

Selena Gomez joins the ranks of celebs including Rihanna, Jessica Alba, and Kim Kardashian West with the upcoming launch of her makeup line, Rare Beauty. Earlier this week she announced the makeup line on Instagram with a teaser video showing...

Fashion

Camila Cabello’s New L’Oreal Line Honors Her Cuban Heritage

Johanna FerreiraJuly 10, 2018September 22, 2020

by Johanna FerreiraJuly 10, 2018September 22, 202001689

Camila Cabello is proud of her Cuban roots. Her hit single “Havana” was everyone’s summer jam last year, dedicated to her home country. She’s been open about her inspiring immigration story and a lot of the struggles her and her...