Xicana Brand Gets To the Heart of Our Passions and We’re Obsessed!

We just discovered a Xicana-owned company called Somar ATX and we’re completely obsessed with every single thing they’re selling. But first let’s thank Kat Von D for this introduction because without her this obsession would not be possible.

On Wednesday, Kat Von D Beauty posted this image on Instagram and it left us floored.

Best sticker ever. [via @somaratx]

A post shared by Kat Von D Beauty (@katvondbeauty) on

We then went to the @Somaratx page and devoured every single thing on their Instagram.

Somar ATX is an Austin-based company and is totally DIY, run by women whom have full-time jobs or are college students, so it’s not at all corporate but totally passion driven.

They’re tagline is: “Embracing nuestra cultura & celebrating our diversity! ✨”  We love supporting brands that are all about celebrating Latino culture.

So what kind of items do they sell? Most of the items are t-shirts, sweatshirts, accessories, and kids items. Their t-shirts have cute tag lines like “Corazon de melon,” “Minorities are priorities,” and of course our favorite “Take Trump/Bring Back Selena.”

@sugarxndspice siempre looking cute in our Como La Flor tee 🌹 available in 3 different colors at SomarATX.com!

A post shared by Somaratx | @almalexx (@somaratx) on

But because Somar ATX is so DIY, not all of these items will be in stock. If you’re planning to do Christmas shopping on the website you better hurry up!!

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