The dollars you spend – on food, entertainment, and clothing, among other things – declare who you support, and who you would want to have success and power. (Whether you realize it or not).
So, when you think of it that way, shopping becomes a bigger deal than merely buying what’s cute. Luckily for you, you don’t have to choose between supporting your own and buying cute things. These nine brands are owned by Latinos, celebrate our cultures, and create supercool items you’d want to buy anyway.
Hija de tu Madre
Hija de tu Madre (Daughter of your Mother) has us dazzled with this sparkly homage to La Virgen de Guadalupe. Owner Patty Delgado created the brand to “celebrate the beautiful mess that is being Latinx,” to “create apparel that is the perfect depiction of her cultural intersection,” (denim meets La Virgen), and “celebrate the complexities of being a product of more than one culture.” Because after all, often, “We are ni de aqui, ni de alla.”