10 Fire Makeup Products From Latina-Run Beauty Brands

Don’t sleep on Latina-run beauty brands. They know how to bring the heat when it comes to creating makeup products that you will want to reach for again and again. Here are 10 of my tried and tested favorite items, that will take the guesswork out of shopping these dope lines. Your makeup bag will thank you.



Beauty brands owned by Latinas Hiplatina


A moment of genius on a TV set led makeup artist Rea Ann Silva, who was raised by her mother’s Mexican family in Los Angeles, led to the creation of an iconic tear-shape sponge — the beautyblender. Silva’s company has come out with many variations of the must-have tool that is loved by beginners, pros, and everyone in between, but you can’t go wrong with the original pink sponge that started it all ($20, Sephora). Use it to blend your foundation, concealer, and cream contour products for a flawless finish.




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