I have a confession to make. I suffer from design envy, from time to time. Yes, even as an awesome brand strategist with over 15 years of design experience I still get green eyes of envy when I see an Instagram profile that makes me swoon.
Instagram is like no other place online or in real life. It’s where you can go to shop, get inspired, and connect with other cool people. It’s also a place where you can easily feel insecure about your brand and business. Instagram is our highlight reel and some people have serious editing skills when they’re highlighting their curated life and business.
Here are five ways you can bring your brand hustle game to the next level on Instagram.
Know thy self.
What is your brand voice, message, and story? We all have a story and when you look at the Instagram profiles that you’re secretly obsessed with, you’ll notice that there is a pattern to their content. Quotes, photos of the beach, feathers dipped in paint, glitter magically floating in the air – all of these design elements are crafted to amplify whatever story that brand is telling.