branding Archives

5 Questions to Ask Yourself When Developing Your Personal Brand

Vicky AyalaDecember 9, 2018August 19, 2020

by Vicky AyalaDecember 9, 2018August 19, 202002158

Businesses have brands that they’ve created to deliver a message to their consumers. The best brands sell an “experience” which is the key takeaway with understanding the concept of branding. So how does this apply to us as individuals when...

Lifestyle

5 Steps to Make Your Instagram Feed Absolutely Swoon-Worthy

Vicky AyalaSeptember 12, 2018September 8, 2020

by Vicky AyalaSeptember 12, 2018September 8, 202012819

I have a confession to make. I suffer from design envy, from time to time. Yes, even as an awesome brand strategist with over 15 years of design experience I still get green eyes of envy when I see an...

Culture

5 Entrepreneurial Lessons to Learn From ‘Game of Thrones’

Vicky AyalaAugust 28, 2017December 28, 2020

by Vicky AyalaAugust 28, 2017December 28, 202011669

We have closed seven seasons of the hit show Game of Thrones, and if you’re an entrepreneur there are some key lessons to learn from how the characters play their parts. Now that we are in the tail end of...

News and Entertainment

How to Select the Right Team for Your Brand and Business

Vicky AyalaAugust 21, 2017December 29, 2020

by Vicky AyalaAugust 21, 2017December 29, 20200885

One is the loneliest number especially when you’re building a digital empire. You can do it all but not alone. Whether you’re a newbie or a seasoned pro, getting the right people to support your hustle is crucial for upgrading...

Lifestyle

A Few Things to Consider Before You Hire a Life Coach

Vicky AyalaJuly 31, 2017January 6, 2021

by Vicky AyalaJuly 31, 2017January 6, 202101024

Whether you’re using a meditation app or reading an article on how to “find your purpose,” it’s safe to say that personal development is officially a “thing” that we’re all interested in. When there’s enough interest in a topic then...

Culture

What to Consider When Hiring the Right Website Designer for Your Brand

Vicky AyalaJuly 24, 2017January 8, 2021

by Vicky AyalaJuly 24, 2017January 8, 202101181

Hello my name is Vicky and I am a recovering website designer. I didn’t start out as a designer. I went to college for biology and sociology, and then eventually just sociology. After college I spent a few years in...

Culture

5 Ways to Save Time and Manage Your Brand’s Instagram Like a Pro

Vicky AyalaJuly 17, 2017January 11, 2021

by Vicky AyalaJuly 17, 2017January 11, 202101546

Having a consistent online presence takes time and effort. Social media influencers don’t develop themselves overnight. Behind every eye candy on Instagram there are countless of sleepless nights of colorizing dull photos of food and shiny balloons. Nowadays you have...

Lifestyle

Building Your Professional Brand with The Latinista Founder, Yai Vargas

Vicky AyalaJuly 10, 2017January 13, 2021

by Vicky AyalaJuly 10, 2017January 13, 202101429

Yai Vargas is a multicultural marketing expert, LinkedIn networking ninja and founder of Latinista, a group of Latina professionals committed to professional growth in and outside of the corporate board room. Vargas has built an audience of upwardly mobile women who...

Lifestyle

Tatianna Tarot on Using Social Media to Demystify the Taboos of Her Craft

Vicky AyalaJuly 3, 2017January 15, 2021

by Vicky AyalaJuly 3, 2017January 15, 202103192

Tatianna Morales, aka Tatianna Tarot, is an Intuitive Tarot Therapist and Medium/Ritual Practitioner. She helps provide clarity and insight to those seeking spiritual enlightenment. She has a practical approach to divination which serves as a down-to-earth guide for those on...

Lifestyle

Bren Herrera’s Tips for Building a Successful Lifestyle Brand

Vicky AyalaJune 19, 2017January 20, 2021

by Vicky AyalaJune 19, 2017January 20, 202101210

Bren Herrera is a Washington D.C. private chef, lifestyle expert, and author of Modern Pressure Cooking. You may have seen her showing off her cooking skills on The Today Show with Carson Daly, Tamron Hall, Kathy Lee, and Hoda. She...

Culture

Creating a Big Picture Vision for Your Brand and Business

Vicky AyalaJune 12, 2017January 21, 2021

by Vicky AyalaJune 12, 2017January 21, 202101060

For many, entrepreneurship is a journey and goals feel like a destination. Goals are supposed to be smart, but sometimes they can become overwhelming. So I’ve shifted my perspective from setting goals to creating a “big picture vision” which focuses on...

Culture

Go-Getter Like J.Lo or Nurturer Like Gina? Here’s How to Identify and Harness Your Brand Archetype

Vicky AyalaMay 16, 2017January 27, 2021

by Vicky AyalaMay 16, 2017January 27, 202101641

Oscar Wilde once said “Be yourself; everyone else is already taken.” Exactly! Life is all about honoring your unique creative expression and being authentic to who you are. However, there’s nothing that says we can’t get inspired by others who...