branding

Lifestyle

Building Your Professional Brand with The Latinista Founder, Yai Vargas

Vicky Ayala
Yai Vargas is a multicultural marketing expert, LinkedIn networking ninja and founder of Latinista, a group of Latina professionals committed to professional growth in and outside of the corporate board room. Vargas has built an audience of upwardly mobile women who...
Culture

Go-Getter Like J.Lo or Nurturer Like Gina? Here’s How to Identify and Harness Your Brand Archetype

Vicky Ayala
Oscar Wilde once said “Be yourself; everyone else is already taken.” Exactly! Life is all about honoring your unique creative expression and being authentic to who you are. However, there’s nothing that says we can’t get inspired by others who...