This Cinco de Mayo will look very different from previous years. We won’t be out celebrating our Mexican heritage but instead indoors like so many others. That is why a group of incredibly talented Latinos is joining forces to give back to a community that needs us the most.
Eva Longoria will host Altísimo, a Livestream Latin Music & Pop Culture Festival to celebrate Cinco de Mayo and raise money for the Farmworkers’ Covid-19 Pandemic Relief Fund This special concert will include performances by Gloria and Emilio Estefan, Luis Fonsi, J Balvin, Ana Brenda Contreras, Diane Guerrero, and many more. The performances will “air” through Facebook Live, YouTube, Twitch, and Twitter as well as various media platforms, including iHeartLatino’s radio stations and websites.
“Farmworkers are deemed an essential workforce during this health crisis, yet they have consistently been denied essential rights and benefits historically and in the midst of this devastating virus,” Mónica Ramírez, founder of Justice for Migrant Women and co-founder of The Latinx House said in a press release. “From Puerto Rico to the strawberry fields of California, Altísimo Live! is helping all America recognize that farmworkers are also heroes of the pandemic while raising funds to meet some of their urgent needs.”
Here’s a list of all the celebrity guest appearances: A.B. Quintanilla III y Los Kumbia Allstarz; Adamari Lopez; Alejandro Fernandez Jr.; Ana Brenda Contreras; Becky G; Bobby Pulido; Roberto Pulido; Brian and Natalia Cordova Buckley; Diane Guerrero; Edward James Olmos; Fonseca; Farruko; Gente de Zona; Gente de Zona; Jesse & Joy; Jenny Yang; Juanes; Justin Quilles; La Energia Norteña; Larry Hernandez; Lila Downs; Marianna Burelli; Nicky Jam; Nicholas Gonzalez; Rosanna Arquette; Roberto Aguirre; Sech; Stephanie Sigman; Steve Aoki; Tainy; and fashion designers Mario De la Torre, and Raul Peñaranda.
“As a proud immigrant-owned company we are honored to be part of this historic effort that will forever reframe how we celebrate our culture and contributions as a community,” adds Lili Gil Valletta, Co-Founder, and CEO of CIEN+, a creative marketing agency for the festival and one of the founding partners.
So here’s how it’s going to work: “Altísimo Live! officially kicks off on Facebook Live, YouTube, Twitter, Periscope, and Twitch simultaneously on Tuesday, May 5th at 10:00 a.m. PT/ 1:00 p.m. ET with an interactive livestream tailgating experience that will include entertainers, comedians, chefs, social media influencers, and other surprise personalities. iHeartLatino and PEOPLE en Español will also carry parts or all of the broadcast at various times on one or more of their respective livestream and/or broadcast platforms. At 5:00 p.m. PT/ 8:00 p.m., ET the groundbreaking interactive festival transforms into a series of continuous musical performances and interactive Q&A and experiences with the artists. Audiences at home will also have several options to get involved live on the show throughout the day with opportunities to not only win prizes but also be featured on the show in a variety of creative ways.”
Sounds like it’ll be a lot of fun. Click here for more information on how you can help.