I was beyond thrilled when I learned earlier this month that Jennifer Lopez is releasing her very own makeup line with Inglot Cosmetics that will help anyone achieve the J.Lo glow of their dreams. It drops this Thursday, April 26 and includes everything from bronzers and highlighters — for a J.Lo-inspired sun-kissed look — a lush mascara, nude glosses, eyeshadows, blushes, and even face powders. But there’s one essential product that’s missing and it’s foundation. Apparently not including one was a very intentional decision on Lopez’s part.
“This was a color capsule I did for them, but I’d love to eventually get into skin and complexion,” Lopez told a team of reporters and influencers during a private press afterparty. “I’d rather take it slow, do it right, and let people know they can count on me that when I put something out I’m not just putting my name on it. I want the product to stand for that.”
Lopez wants to make sure that the foundation she releases gives customers that dewey complexion she’s very much known for. But quality is just one of the reasons why J.Lo is taking her time with this one. She also wants to do this thing right. She recognizes the importance of inclusivity and she’s not going to risk messing that up.
Rihanna’s Fenty Beauty line has set the bar high especially with their Pro Filt’r Foundation that comes in a wide range of 40 shades and is constantly selling out as a result. In fact, brands that have released foundation lines following Fenty Beauty have received a ton of backlash for offering less shade options. Just this past January, Tarte released two liquid foundation formulas: Tarte’s Shape Tape Matte Foundation and Shape Tape Hydration. Releasing two foundations that appeal to two different skin types — oily and dry — was genius but here’s where they messed up. They barely offered enough shades for brown or black women at all.
IT Cosmetics ran into a similar problem later that month with their Bye Bye Foundation that only came in 12 shades, leaving just three for dark skin tones. Seriously? Lopez is NOT about to make the same mistake. As a woman of color — she knows better.
According to Allure, Lopez wants to make sure that the formula is great and that the line itself is inclusive. She’s even understood the importance of shade options when it comes to the nude lipsticks in her new line.
“I don’t think there’s one shade of nude,” Lopez told reporters. “I think there’s a different shade of nude for everybody that really makes you look beautiful.”
If Lopez does get this right — which I suspect she will — expect this thing to sell out. Who wouldn’t want to buy a foundation that not only promises them that J.Lo glow but actually comes in their shade too?
Either way, it will be a while before Lopez drops that. In the meantime, we still have the rest of the collection to look out for on April 26 which you can shop for on jenniferlopezinglot.com, inglotusa.com, Inglot stores and select Macy’s stores. Set a reminder on your calendars ladies because I get the feeling this line is going to be lit!