55 Latinx Brands to Shop for Hispanic Heritage Month (and All the Time!)

September 15 marks the beginning of Hispanic Heritage Month, and for 30 days (forever for us), we will be shouting out and celebrating all things Latinx

latinx brands shopping-hhm

Photo: Pexels/ Andrea Piacquadio

September 15 marks the beginning of Hispanic Heritage Month, and for 30 days (forever for us), we will be shouting out and celebrating all things Latinx. This means finding and sharing our favorite Latinx brands that continuously deliver products we want to add to our online carts.

These brands rep for the culture in a way that is cool, nostalgic, and with an eye to the future. They fill the void for Latinx-themed and inspired items that we’ve experienced for years. They’re items for us, by us (a la FUBU), and we are thankful for that! Everyone should know these brands exist and shop from them.

For Hispanic Heritage Month, here are a whopping 50 Latinx brands you should patronize, from fashion brands to beauty companies, to brands that focus on decor. Check out the list, choose your faves, do some shopping, and share the list with others!

Reporting by Alex Szoenyi, Yvette Montoya, Johanna Ferreira, and Mariela Rosario

Bella Doña

Started in L.A. by BFFs Lala Romero and Natalia Durazo, Bella Doña is probably the first brand you think about when you think of the chola aesthetic today paying homage to the past. An item of theirs that balances old-school style with a feminine touch is their airbrushed Sadgirl Cropped Hoodie.

Sadgirl Cropped Hoodie, Available at bella-dona.com, $50



Photo: Insecta

Insecta describes themselves as a “brand of vegan and ecological shoes and accessories, made in Brazil.” They had the genius idea of taking vintage clothing, with cool prints, and using the fabric to make unique shoes. In five years as a business, Insecta has used “almost one ton of recycled fabric.”

Capoeira Mule, Available at shopinsecta.com, $95.20


Rizos Curls 

Julissa Prado’s Rizos Curls line has become a favorite among many curly-haired Latinas. Her own story of learning to embrace her curls while creating an inclusive line for all curl textures is one that resonates and inspires so many of us. But the star of her line for us is the Curl Defining Cream — hands down! This deeply hydrating leave-in conditioner is formulated with aloe, coconut oil, and shea butter, leaving curls silky soft and amazingly defined. It gets curls slaying without the crunch and all while preventing any signs of frizz.

Rizos Curls Curl Defining Cream, $22, rizoscurls.com



For those who want vibrant, artsy planters; Latinx beaded bracelets, and their fill of both Frida Kahlo and La Virgen de Guadalupe merch, the Seelene La Moon Etsy shop has you covered. The Modesto, California store is ran by Seelene, who doesn’t skimp on color or detail on her must-have products.

PINK Earrings Frida Mug, Available at etsy.com, $19.99


Oh Comadre Candles

oh comadre candles

Marcella Gomez’s Oh Comadre veggie soy candles will transport you back to your niñez, in scents reminiscent of Fabuloso, Pan Dulce, Arroz con Leche, Abuelita’s Hot Chocolate, and every Latino’s favorite medical remedy, Vick’s Vapor Rub (or how my grandma called it, VeepVapPoRu)

Vicky’s Vapo Candle, Available on ohcomadrecandles.com, $13



Another Latinx shop on Etsy you definitely need to check out is Quinty Moda. Ran by Quinty in Dallas, Texas, the store stocks up on in-your-face products that speak all our minds. Totes, tees, decor, and more is emblazoned with messages such as “no one is illegal on stolen land,” and “tu lucha es mi lucha.”

No One is Illegal on Stolen Land Tote Bag, Available at etsy.com, $18


Hija de tu Madre

Hija de tu Madre was created by Patty Delgado to “celebrate the beautiful mess that is being Latinx,” to “create apparel that is the perfect depiction of her cultural intersection,” (denim meets La Virgen), and “celebrate the complexities of being a product of more than one culture.” Because after all, often, “We are ni de aqui, ni de alla.”

Jefa Necklace, Available on hijadetumadre.com, $46.99



Photo: Cuyana

Cuyana’s philosophy is “fewer, better,” which means that the brand, co-founded by Karla Gallardo, makes quality, classic clothing that can live in your closet for seasons to come. In fact, according to the brand “each piece is made with integrity and kindness from the highest-quality materials, and created by skilled craftsmen throughout Europe, South America, China, and the United States.” When you are ready to say adios to your Cuyana purchase(s), you can send them to thredUP through their joint program, which gives you credit towards a new Cuyana buy, with 5% of that purchase benefiting H.E.A.R.T (Helping Ease Abuse Related Trauma).

Mini Saddle Bag, Available at cuyana.com, $225



Samuel Rios Cuevas is the artist behind Hispanic Legacy Studio, from Añasco, Puerto Rico. The Etsy shop stocks beautiful, hand drawn Caribbean, Central American, and South American art. You’ll see homages to heroes like Roberto Clemente and Frida Kahlo, cultural symbols like the Mexican luchador and el coqui, and more in graphic, stunning black and white. And there’s also a new nursery section, of art in color, depicting sweet Puerto Rican children.

Puerto Rican Wall Art Jibara Taina, Available at etsy.com, $64-$84




If there is a time for soothing, natural, amazing-smelling candles, it’s right now. And when the scents are based on Latinx culture, it just adds another level of nostalgia and comfort. La Velita Soy Candles, a brand created by Andrea in El Paso, makes soy wax, wood wick candles in scents including rosita linda, canelabaza, and cafe y pan.

Rosita Linda (Mexican Rose) Soy Wax Wood Wick Candle – 8oz, Available at etsy.com, $15


Mission Native


Described as a “love letter to the Mission,” Mission Native is a brand centered around San Francisco’s Mission District. Here, you can get cholarrific hoops and more with such SF signifiers as 415, Mission Girl, and Bay Area Bonita. But there’s also something for Latinxs everywhere, like their Barrio Babe, and Mija earrings.

Barrio Babe Hoops, Available at instagram.com, DM for pricing and ordering information


Honey Baby Naturals

A good detangler can make all the difference when it comes to wash day, which is why we’re always on the hunt for a good one. Honey Baby Naturals Knot My Honey Instant Detangler is a serious game-changer. Not only does it help gently detangle in seconds but it also leaves hair silky soft and deeply conditioned. It’s formulated with aloe vera juice and honey, making it lightweight enough to even use as a leave-in conditioner.

Honey Baby Naturals Knot My Honey Instant Detangler, $11, honeybabynaturals.com



Photo: ArtAndean/Etsy

Our next Latinx Etsy shop takes us to Pisac, Peru. Sercil’s Art Andean is brimming with beautiful sterling silver jewelry, Shipibo embroidery, bags, and more that highlight Indigenous and Peruvian culture. There’s something for everyone, from the classic, neutral silver to a colorful rainbow of hues.

Silver Condor Earrings, Available at etsy.com, $87


Dose of Colors

Dose of Colors’ Chocolate Wasted is a rich, dark brown, a perfect nude for dark skin, and also a great dark lip color for a variety of skin tones. It applies creamy but dries to matte.

Liquid Matte Lipstick in Chocolate Wasted, $18, Available on Doseofcolors.com



Helen Vasquez, under the name xoCafecito, creates the cutest pins, hats, mugs, and more. She has products emblazoned with advice we’ve heard before (“mejor sola que mal acompañada“), pan dulce-themed items, and an adorable Dia de Los Muertos-themed “death before decaf” mug.

Chingona Pins, Available on cafecitopins.bigcartel.com, $10



We need to remind ourselves of the important messages that motivate and inspire us every day. What better way than with pretty jewelry? Eldris and Noelia are the fierce ladies behind the equally fierce, Miami-based Yaasss Reina. Their bracelets and necklaces shine with messages like “ponte las pilas,” and “poderosa.”

Ponte Las Pilas Bracelet, Available at etsy.com, $25


Sew Bonita

Sew Bonita comes from self-proclaimed Corpus Christi chingona, Elena Flores. She creates a variety of cool Frida Kahlo-themed T-shirts, colorful aprons, Chicano tanks, and more. Elena also hosts a podcast, with her husband Gerald (of Taco Gear), called Sew Taco (“Two Side Hustles and a Microphone”).

Concha iPhone Case, Available on sewbonita.com, $18


Hola Chola

No matter what anyone says, this is the real, original Hola Chola brand. Established in 2012 by Susanna Gonzalez, Hola Chola’s products come alive with bold representations of La Virgen de Guadalupe, Frida Kahlo, Old English letters, and more. It’s a perfect time to don their Hola Chola Classic Mask, so you can be the coolest chica at the grocery store during quarantine.

Hola Chola Classic Mask, Available at holachola.com, $15



Why send a boring mainstream card when you can send a hilarious one plucked right out of Latinx culture? Magic Mood Art, out of Chino Hills, California, makes the cutest greeting cards featuring super Latinx things such as Vivaporu, Fabuloso, and the iconic Walter Mercado.

Con Mucho Mucho Amor Card, Available at etsy.com, $5


Sweet Street Cosmetics

The ladies of Bella Doña stay busy! They’ve also launched Sweet Street Cosmetics, paying homage to chola staples like black liquid eyeliner, and neutral lipstick with dark lipliner. A must-have is their Thick & Thin Lipstick and Liner Duo; all the colors are fab, but you can start with their light neutral option, Angel BB.

Thick & Thin Lipstick and Liner Duo in “Angel BB,” Available at sweetstreetcosmetics.com, $20


Lil’ Libros

When Patty Rodriguez and Ariana Stein couldn’t find bilingual books to read to their babies the concept for Lil’ Libros was born. The duo view bilingualism as an integral part of children’s future. Lil’ Libros has colorful and beautifully illustrated books on topics such as Celia Cruz, Lucha Libre, Cuauhtemoc, Emiliano Zapata, Frida Kahlo, and La Virgen de Guadalupe.

Latinx Children’s Books , Available on lillibros.com, $9.99


Living Firme

It’s all about Living Firme. And who better to teach us about “chingona wellness and self-care” than OG Angela Aviles from the film Mi Vida Loca, and Sparkles, a Latina vida coach and business builder specialized in motivational speaking? In addition to culturally-relevant community events and business workshops, the brand sells cool chola-themed items like this uplifting, zen Namaste Chola Inspired Wellness Coffee Cup.

Namaste Chola Inspired Wellness Coffee Cup, Available at shoplivingfirme.com, $18


Es La Maestra

You’re a proud educated Latina, so why not let the world know? Es La Maestra is a brand created by Sabrina, a Chicago raised L.A.-based elementary educator. In the fall, she will attend Harvard Graduate School of Education to receive an M.Ed. in Reading Specialty. Through the ‘Educated Latina’ campaign, she’s working to challenge stereotypes.”

Es La Maestra Educated Latina Sticker, Available on etsy.com, $3.50


Lights Lacquer

Lights Lacquer, founded by huge Latina beauty vlogger Kathleen Lights, has many dope options for you when you’re ready to indulge in your “Welcome to Fall” mani and pedi. A particularly cool color is Citrine, a super cool, very on-trend yellow/gold metallic color that looks different on different skin tones. In addition to being the perfect autumnal hue, it is also cruelty-free, vegan, and 12-free.

Available on lightslacquer.com, $6



Photo: Gilded Nopal/Etsy

Probably the best thing from the growth of Latinx-American brands is that we are finally seeing ourselves in these products. Our narratives are not only being represented, but celebrated. And it’s about time. “Home of the original concha heart,” Gilded Nopal makes everything from patches to apparel to prints that vibrantly put Latinas front and center. Standouts include the Morena Magic tee, and the Migration is Beautiful Pin.

Migration is Beautiful Pin, Available at etsy.com, $10.26



Photo: BORiCUBi/Etsy.com

Jolin Miranda’s BORiCUBi Etsy shop features art that celebrates Afro-Latinx and Latinx beauty in all its shades. We love her Celia Cruz and Frida Kahlo pins but wanted to specifically point out her Afro-Latina Caribbean Folkloric Dancer brooch.

Handpainted Latina Caribbean Bailarina Folklorico Wood Brooch, Available on etsy.com, $20


Honey B Gold

Photo: Honey B Gold

Natalia Durazo of Bella Doña is also behind the cholatastic jewelry brand Honey B Gold. Think tons of shiny gold, old school designs, and hoops galore. The Brick House Hoops are especially dope for adding both glam and tough-chic to your ensembles.

Brick House Hoops, Available at honeybgold.com, $18


Mielle Babassu & Mint Deep Conditioner

Michelle Rodriguez is the founder of Mielle and her background as a registered nurse is what inspired her to create a hair line formulated with safe and organic ingredients. Many curly-haired girls have sworn by the line’s Babassu & Mint Deep Conditioner and with good reason. It’s a protein and hydrating hair mask in one that’s designed to hydrate and repair dry, damaged hair. A must for anyone recovering from heat-damage!

Mielle Babassu & Mint Deep Conditioner, $15, mielleorganics.com



Central Americans have long been left out of many Latinx-themed offerings like tees, totes, and pins. But, thankfully, we are seeing more and more brands shout out Central American countries like El Salvador. Mimster Shop Co., a brand on Etsy ran by “imaginative Cipota” Mimster in L.A., reps El Salvador hard. We’re talking pupusa socks, bicha hats, and a mug that lists Salvadorian delicacies such as tamales, quesadillas, and panes rellenos.

Bicha, Salvadoreña, El Salvador, Guanaca, Dad Hat (Washed Mustard Yellow), Available at etsy.com, $18.99



Although there are several different iterations of this makeup lifesaver, there’s nothing like the original. The O.G. beautyblender has a whopping 310,000 loves on Sephora, proving that this Latinx created product is a massively successful beauty must-have.

Available on sephora.com, $20



All hail and make way for the lord of the pins! And trust, that name is no coincidence. Pinlord’s IG is an aggregate of pinmakers, and their website is your one-stop shop for everything pin related. You want the Golden Girls in The Simpsons style? You want Steve Harvey and Dr. Phil in a heart? Bojack Horseman as Bullseye from Toy Story? Don’t worry, they got you!

Available at pinlordshop.com, $9.99



L.A.-based brand DXCOLLECTIVE is the brainchild of South Central native Dorys Araniva. It’s a shout out to her community’s cultural heritage and aesthetic. A cool piece within the brand’s current offerings is the R.I.P. My Fears Tee. Inspired by rest in peace T-shirts, this one flips the script in a positive way, instead of saying R.I.P. to the things holding us back.

R.I.P. My Fears Tee, Available at etsycom, $32



Fashion has the opportunity to speak for us, to share our identity and values. Jen Zeano Designs, based in Brownsville, Texas knows this, having created sweatshirts, tees, jewelry, and more that remind us to vote, that we are fuerte and feliz, we have Latina power, and that si se puede.

Vote Shirt, Available at etsy.com, $50



These pinmasters cover a wide variety of genres. There are the basics like Mexican candy, chanclas, and Vicente Fernandez. But they mix it up with Rage Against the Machine, AOC, and funny takes on famous artwork like La chilidrina as Banksy’s “Girl With Balloon” or Chapulin and Chavo Del Ocho as Frida’s famous painting “The Two Fridas.”

Available at etsy.com, $10




Monica Esquilador is the Latina behind Artsy Chica Boutique. She is the creator of the 50 Star Serape Flag, and usually focuses on selling things like these flags, and other Latinx-themed artwork, accessories, clothing, and decor. But, given the current health climate, she has extended her work to include masks in fun and colorful prints.

Available at artsychicaboutique.bigcartel.com, $15




Who would win in a fight between Reptar from Rugrats and Donkey Kong? Or what if Krusty the Clown got a job as Ronald McDonald? Okyro is a digital artists who dares you to imagine your favorite 80’s and 90’s characters in different scenarios. There are Pebbles and Bam Bam as Mickey and Minnie Mouse. Their IG is also a good amount of original artwork that’s really fun like firefighter Donald Duck using Squirrel Pokemon as a hose and my personal favorite Doc from Snow White fitted in Dodgers blue throwing up LA.

Super Acid Pin, Available at okyroshop.com, $10


Viva La Bonita

Viva La Bonita is another brand at the forefront of chola fashion. Their gear is emblazoned with Old English font, empowering words, and just throws off a cool style. Grab the white Bonita Crew Socks to make your sneakers and slides look extra dope.

White Bonita Crew Socks, Available at vivalabonita.com, $15


Gladis Alejandre-ART


Gladis Alejandre’s masks will make you smile, while repping your culture and showing off some style. The Latina behind Gladis Alejandre-ART uses the flair she uses to make decorated jean jackets, aprons, and more, and adds it to masks featuring everything from Frida Kahlo, to bandana print, to avocados, and calaveras.

Available at gladisalejandre.com, $7



Of course we want beautiful art that nods to our Latinx culture and identity. But we may not know where to find it. Thankfully, there are Etsy shops like Vivid Vidal, created and ran by Afro-Dominicana Stephanie Vidal, in New York. Her art is vibrant, detailed, fiercely feminine, and totally Latina. La Jadinera is an example of Vidal’s beautiful art.

La Jardinera, Available at etsy.com, $40-$75


Selenia Beauty Nail Polish in Agrado

We are proud to say that this gorgeous shade from an Afro-Latinx brand! Selenia Beauty’s best-selling La Agrado is a rich, deep, dark burgundy that’s perfect for autumn and winter. Added bonus?! The line is vegan, cruelty-free, and 10-free.

Available on etsy.com, $12


Mi Vida

Mi Vida invites you to “live the Chicana lifestyle.” The brand creates cool Selena gear, zarape-print everything, cool clothes for the kids, cool Chicanx candles, and more.

Virgencita Protection Cuff, Available on shopmivida.com, $20


Hello Loca

Photo: Hello Loca

We love chola, Chicana, and Latinx jewelry brands that let you rep who you are and where you come from. Hello Loca Jewelry, from Mexican rapper Ms Krazie, has just these pieces, from necklaces that shout out Mexico locales, to ones that rep California, a.k.a. Califas.

Califas Necklace GOLD, Available at helloloca.com, $30


Suavecita Pomade

Suavecita’s brand style is more modern pachuca, with a vintage, 1950s Chicanx aesthetic, from their popular hair pomade, to their endless merch, including retro-style tees. Do yourself a favor and grab the Women’s Pomade to keep your hairstyles looking sleek and chic.

Women’s Pomade, Available at suavecita.com, $11.99


Reina Rebelde

Photo: ReinaRebelde.com

Reina Rebelde makes fierce and fun beauty products inspired by Latinidad, like this great eye and brow paint in a dark brown color named Frida. This product is among the Latinx brand’s best sellers.


The Pin Mix


If you’re looking for an assortment of different pins The Pin Mix is just that– a mix of pins. Mostly things like your favorite female musicians, zodiac constellations, Home Alone, and musical instruments. It’s great for those of us who like to fill our fanny packs with strong women like Celia Cruz, Selena, Cardi B, Aaliyah, Soraya Montenegro, and more.

Cries in Spanish Enamel Pin, available at thepinmix.com, $12


Azteca Negra

Afro-Latinx brand Azteca Negra, created by Afro-Chicana Marisol Catchings, makes beautiful wraps, earrings, and art that offer both culture and a pop of color for your looks. It is giving back by making face masks that come alive with geometric prints, Dia de los Muertos and Frida Kahlo-themed fabric, bold colors, and a dose of fun. In addition to those for sale, Azteca Negra is also providing free masks for healthcare workers and first responders.

Available at aztecanegra.com


Dose of Colors

Photo: DoseofColors.com

Latinx cosmetics brand Dose of Colors has come through with beautifully pigmented lipsticks, eyeshadows, and other products, like their lipliner, which comes in an array of hues. One of their best sellers is this liner in Escape, a golden brown.

Available on doseofcolors.com, $14


Chaos Makeup

Martha of Miami

Martha of Miami makes stylish products that shout out Cuban/Latinx culture. Martha Valdes used that knowledge of Latinx pop culture to make face masks that are cute, funny, and nostalgic, featuring Vivaporu bottles, cafecito, and the phrase “Tapate La Boca.”

Available at marthaofmiami.com, $11-14


Mi LegaSi


Janny Perez is the jefa of MiLegaSi, and she is adding to her legacy by taking charge and giving back in this time of need. Her brand puts out The Latina Mom Legacy Podcast, several blogs, merchandise, book recommendations, printables, and more to help Latinx parents raise bilingual kids. It has now also dedicated itself to putting out several homemade masks to protect us from coronavirus.

Available at milegasi.com


Cha Cha Covers

You may know Cha Cha Covers for making dope nail covers with practically every pop culture photo you’d want on your nails. They’ve taken that got-to-have-it pizazz and put them into several stylish face masks, for both adults and kids.

Available at cha-cha-covers-2.myshopify.com


Chaos Cosmetics

If you are hot for metallics you’ve come to the right place. Chaos Makeup’s handcrafted glitter-free highlighters that can be used pretty much all over.wp_*posts

L.A. Chica

If you’re looking for shirts that highlight the strong, powerful Latina that you truly are, L.A. Chica has got you covered. The brand offers many uplifting tees that will remind you on a daily basis that “todo es posible.”

Vuelva, Vuelva T-Shirt, Available at shoplachica.com, $15



Latinos and nostalgia go hand in hand. Put something we grew up with on a pin, sticker, or T-shirt and we are going to want to buy it. Like what Fanesha Fabre Art did with these need-them-now Sabado Gigante stickers, and other products. Afro-Dominicana Fanesha Fabre runs the Etsy shop out of Brooklyn, New York.

Sabado Gigante sticker pack. 2 sheets per pack 5×7, Available at etsy.com, $8.50

Vive Cosmetics

If you want to see authentic and colorful campaigns directed toward you, yes you! Then Vive Cosmetics will delight you. Express your beauty, pride, and culture with their fun creamy matte lipsticks and highlighters.

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