7 Latina-Owned Curly Hair Products You Need to Try Right Now

It’s been almost eight months since I last wore my hair straight. I haven’t allowed a single heat-styling tool to touch my curls, which is why they’ve been thriving like they never have before. My hair is thicker, healthier, bouncier, and almost down to my waist — before shrinkage! But part of what’s helped me nourish my rizos back to health has been all the amazing curl products that have been at my disposable. A few years back, we didn’t have that. All we had were the two or three curl products — usually gels filled with alcohol and other harmful ingredients — hidden away at the corner of the beauty aisle in your local drugstore. We lacked being fully represented in the beauty space and because of it many WOC — Latinas included — have taken it upon themselves to create the very products we weren’t finding for ourselves. In fact, Latinas are now part of the fastest-growing demographic of entrepreneurs in the U.S. According to the 2016 States of Women-Owned Business Report, for every 10 women-owned businesses launched since 2007, eight were started by women of color. Latinas own close to 788,000 businesses in the U.S.

These brands don’t just speak to our specific curly hair needs, but they also speak to our culture. As a result, I’m making it a point to start shopping Latinx when it comes to my curly hair products, in efforts to support and lift my fellow Latinas in business. Here are 7 Latinx-owned curly hair products to check out right now!




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