The fit life has been trending on social media for quite some time now. Pre-pandemic we were going to the gym and buying our activewear at large department stores, but as we began to “work from home” and transition to at-home workouts, the fit life movement for small businesses has gained even more momentum. More and more people are looking for outfits that combine form and function and workout classes that fit into their busy schedules. Latinx brands like Port de Bras and Babes of Wellness continue to grow and inspire women to be confident and live a healthy lifestyle. We’ve rounded up some of the best Latinx-owned fitness studios and athletic clothing brands to know. Each brand includes culture, sustainable fabrics, diversity, and women’s empowerment.
BOOTÉ is the self-proclaimed first of its kind legging that lifts the butt and cinches the waist. As such, they focus on artisanal fabrics, hands-on design, and sustainable production with non-transparent, moisture wicking, UPF 50 fabric. Founder, Juliana Iglesias says, “BOOTÉ was designed by a woman—for women—who love a contoured backside. My goal has always been to empower women in life and in thread. I want all women to feel they can have a “Booté” and feel the confidence to flaunt it.”
Diosa Fit‘s mission is in the name – to make women wearing their clothes feel like a goddess. Launched in 2020 by Diane Olvera, the brand has reached over 45,000 followers and is making women of all sizes feel seen in the fitness industry. Whether you’re lifting weights, taking a Zumba class, or doing yoga, there are options for you. Even if you’re less active, Diosa Fit has products that are perfect for casual and comfortable everyday wear like their cute cropped jackets.
Nubia Natalie designs are inspired by Indigenous patterns and the brand is centered on culture, sustainability, and functionality. It’s about traditions, diversity, and the creative spirit. You’ll find sports bras, yoga shorts, and leggings and the best part is that these pieces can easily transition between gym and loungewear. Founder Natalie Arribeno is changing the fashion game to be more socially conscious and eco-friendly while elevating Indigenous culture: “We are building an activewear brand where women can feel confident that their purchase is making a difference by empowering other communities,” Arribeno previously told HipLatina.
Babes of Wellness
Babes of Wellness is changing the game in the fitness industry. It’s the first Latina-owned wellness studio in Compton, CA in Los Angeles that helps strengthen and support women physically and mentally. CEO and founder, Kat Novoa, leads the way with classes like power yoga, pilates, dance, strength training, and private coaching sessions. In an interview, Novoa says, “It’s a place where women are encouraged to seek help, to seek therapy, to hang out with friends, to share amongst each other.”
The Queer Gym
The Queer Gym, the first of its kind in the U.S., provides a safe haven for the LGBTQIA+ community to work out in and get this, no mirrors! Also known as the Hardcore Homo Academy, it launched in Oakland, California, in 2010. The gym was created by Nathalie Huerta who wanted to provide tailored training programs for transgender individuals who are preparing to take their gender confirmation journey. All of their trainers have gone through LGBTQ+ sensitivity training and classes are now available online. In an interview with Women’s Health, Huerta said her mission was to “create happy, healthy homos.”
Port de Bras
Find the perfect balance of fit, form, and function with Port de Bras. This athletic clothing brand is made with toxic-free fabrics with a collection of tanks, jackets, leggings, shorts, bodysuits, and jumpsuits. These materials even include certain crystals to bring positive vibrations to their customers. It’s next-level activewear in classic and timeless designs. Founder and creative director, Clarissa Egaña, says “We have a purpose in communicating positive habits, it’s not all about selling clothes.”
Fiesta Fit Sisters
The Fiesta Fit Sisters are probably best known for their online workouts, such as Zumba and Z-toning. Beyond dancing, sisters Marilin and Veronica also offer health coaching and personal training. Their workouts are made for busy women with classes lasting for 30 minutes or less. You can also join the sisterhood by becoming a member and gaining access to class recordings so you never miss a workout.
The Movement Loft
If you love to have workout options with different intensity levels, check out Meditation Loft which offers dance, yoga, and meditation founded in 2019. The brand’s principles and mission are part of what makes it so successful – preparing the body, strengthening the mind, and conditioning the soul. However, it’s more than just a workout, they offer retreats to disconnect, unwind, and reset in a comfortable space with like-minded women.
Leah Rose Gallegos and Lauren Quan-Madrid are the Latinas behind People’s Yoga. They launched the brand in 2014 and became the first and only yoga studio in East Los Angeles, California. The goal is to feel good by building strength, stretching, and managing one’s own breath through mindful movements. The other unique feature of People’s Yoga is that they offer programs for kids in grades K-12 and workplace wellness for employees dealing with cognitive stress. You can book a class online or attend one in person.