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Hollister Good Vibras
Photo: Hollister/Andrea Restrepo
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Hollister Launches ‘Good Vibras’ Program for Latinx Digital Creators


We at HipLatina are all about supporting Latinx digital creators including Afro-Latinxs using TikTok to educate and inform. With so many Latinx creatives blowing up ln social, we’re excited about the opportunities that are starting to pop up to cultivate their talents. Clothing brands Hollister Co., a division of Abercrombie & Fitch, has launched a first-of-its-kind program  for Latinx digital creators in music and social media. The inaugural collective features 16 up-and-coming Latinx creators across fashion, music and comedy on TikTok and Instagram, representing six different Latinx heritages. The program kicked off  in honor of Hispanic Heritage Month with a bilingual, made-for-TikTok Latin pop/hip hop album that was produced by the collective’s music creators.

“As an artist, musician and creator, it’s always been important for me to be able to share my identity and culture through my music, fashion and songwriting. It’s an honor to work alongside Hollister and collaborate with such an amazing team on this opportunity for Latinx creators to express who we are and what we stand for, while being proud of where we come from,” Puerto Rican singer-songwriter Gale said in a statement. She’s known for writing for artists like Selena Gomez, Christina Aguilera and Anitta and earlier this month she shared the stage with Juanes.

Among the creators that are part of the program are: Brandon Perea (@brandonperea), an actor, dancer, and BMXer who recently landed a role in Jordan Peele’s new movie, NOPE, alongside Keke Palmer and Daniel Kaluuya; and Cisco Viera (@ciscovieraa), a popular viral TikTok creator focused on Latinx comedy. Mexican-American Giselle Torres is a singer/ songwriter known for writing about love and heartbreak. She was on The X Factor when she as 10  and has since written and released more than 30 original songs and is getting ready to release her debut album.The creators will discuss the program on Hollister’s Volume ON Instagram TV series on October 14.


“I think the best part about being an artist/songwriter is being able to tell stories through music. For me, music is an escape from reality, a way to express myself, to say all the things I’m sometimes scared to say out loud, to be the voice for the voiceless. I am so honored and grateful to be working alongside Hollister and being able to bring a little bit of my culture to this campaign and celebrating Latinx voices everywhere, all while doing what I love most which is creating,” Torres said in a statement.