San Francisco is changing. Gentrification is pushing residents out, and taking the City’s culture with it. Stores with piñata hanging in the doorway, and the ringing of the paleteros‘ bells are being replaced with long lines waiting for pricey food, people jogging up and down the streets, and overheard conversations about tech.
Although Latinos in San Francisco still make up about 15.1% of the total population, scores of our people are leaving SF. TheMission, which has been known as the Latino district of San Francisco since the 1950s, is seeing a rash of Latinx store and restaurant closures, and a quickly and constantly changing landscape. The first wave of gentrification came in the late 1990s, with the dotcom boom. Approximately 925 households were evicted in The Mission, between 1990 and 1999. Local businesses were pushed out for live/work spaces in former factory/warehouse spaces in the South of Market (SoMa) neighborhood. Everything became more expensive as a result. The dotcom bust in 2001 seemed to slow things down.
But now we have the tech/startup influx. Companies like Twitter, Lyft, Uber, Dropbox, Airbnb, Pinterest, Salesforce, and Instacart are calling San Francisco home. As a result, the average rent in SF is now $3,442. As a result, California has the highest poverty rate in the nation. And as a result, 46% of polled people from the Bay Area want to leave within the next few years, because living comfortably is no longer an option. To highlight these changes, and pay homage to the Latinx businesses that shaped the culture of SF, here are nine Latino-owned businesses that we had to say goodbye to over the years.