Makeup allows us to highlight the things we love; play with colors as adults, with the joy of children; and express ourselves in a million different ways. It’s a part of our femininity, but also serves as our daily armor. For those who get a rush when stepping into Sephora and Ulta, and love clicking that Add to Cart button, here are nine products by Latinx-created and owned companies that you’ll want to say si to.
There’s something about using pencil on the eyebrows that give you a sense of control (plus it’s a tried and true method!) Kat Von D Beauty’s Signature Brow Precision Pencil is foolproof, waterproof, and comes in seven natural shades.
What’s better than a great lip tint? One that comes in adorable packaging! Pachuca Cosmetics has an array of tints inspired by wine, and placed into cute little bottle-like containers. Colors include Peach Moscato, Merlot, and Zinfandel.
2018 has seen a surge of warm-toned colors for the eyes—think rich red, bold burgundies, and awesome oranges. Melt Cosmetics made the perfect palette for this trend, with their The Baby Girl stack. The colors are intense, but not crazy (or trendy) enough that they can’t be worn time and time again in the future.
Everything Cardi B touches turns to gold, so we are definitely interested in this liquid lipstick she’s wearing, by Vive Cosmetics, okurrr?! Besides, the color is a great neutral, and the name is just as great—Spanglish! Yes, and si, please!
Textured hair is glorious, but it’s also at times dry, and sometimes hard to manage. Meille Organics has created a luxurious deep conditioner, made from certified organic ingredients, including babassu oil and mint. It will improve hair and scalp health, restore moisture, and reduce frizz.
Yellow is such a popular color right now; we’ve seen sunny manicures everywhere. Get in on this spring/summer 2018 trend with KL Polish in Tropicana (part of the brand’s Havana Heat collection). In addition to being the perfect warm-weather shade, it is also cruelty free, vegan, and 12-free.