When it comes to economic measures, Latinos are the largest minority group in the United State and contribute over $700 billion to the American economy every year. The truth is, these businesses deserve our support year-round. A growing number of Latina women are becoming entrepreneurs and businesswomen while also shattering stereotypes at the same time. One name to keep on your radar is Lorena Carmona –Moore. Moore is the CEO and founder of Femme Kulture, a women’s T-shirt and clothing brand with positive messages and designs that uplift and empower young women.
Moore, who is a Bronx native with Puerto Rican and Dominican roots, originally wanted to become a journalist before choosing a career in the fashion industry.
“I’ve always been a creative person and I was more inclined to start my creativity through writing. In high school, I was very interested in literature and writing – and when I started college, I majored in journalism,” said Moore. “I thought I was going to have a career in journalism.
After realizing her newfound love for fashion, Moore credits motherhood and growing up in New York City as inspiration for her clothing brand. While living in the Bronx, Moore would see young women wearing monogrammed ‘juicy’ sweatpants and other brands of clothing that did not display the positive messages she wanted to see women wearing.
“A lot of the clothing that I would see didn’t have the most positive messages on them. I felt there was a void in finding shirts that spoke to our culture and that were positive for young girls and women,” Moore told HipLatina. “When I found out I was pregnant with my second child and it was going to be another girl, I became very inspired and wanted to create something that they could feel proud of and portray Latinas in a positive light.”
Since the launch of Femme Kulture in 2017, Moore has received support from Latina women across the globe, including former Love & Hip-Hop Star and Dominicana, Tahiry Jose who was spotted [during a radio interview] wearing the ‘Boss Babe’ hat, which can be found online at femmekulture.com. The clothing brand also gained recognition with a shout out from ‘the voice of New York’ and Boricua, Angie Martinez during her radio show on Power 105.1.
“I am humbled and honored by all of the support that I have received from Latina celebrities in the entertainment industry, but also amongst my peers,” said Moore. “Whether its celebrities or non-celebrities, it’s very encouraging when you’re starting something from scratch and from the ground and you receive that level of support.”
Moore mentioned Jennifer Lopez as one of the trailblazing Latinas who has been a great inspiration in her life. And this past summer, her ultimate dream of meeting Jennifer Lopez had come true. In July, J.Lo was on her ‘It’s My Party’ tour and the Amway Center in Orlando, Florida is where all of the magic had taken place. Moore was wearing a grey tee with ‘If it wasn’t for the Bronx’ displayed on the front to represent the Femme Kulture brand.
“It was one of the best experiences of my life. Jennifer Lopez is someone I have looked up to and admired since I was very young. It was a lifelong dream of mine to meet J.Lo and to wear one of my designs, take a photo with her and share some encouraging words with her – it was a moment that I will never forget.”
To make her night even more magical, Moore was able to gift J.Lo with some pieces from the collection as well. Maybe we will see J.Lo wearing Femme Kulture designs in the near future!
Although Femme Kulture is almost two-years-old, Moore shows no signs of slowing down when it comes to taking the brand to the next level. She plans to make Femme Kulture a global brand.
“I have a lot of ideas, as far as expanding the scope of the brand and incorporating a syntrophic extension of the brand. This would provide levels of service to young Latina girls and women to aid them in their entrepreneurship with opportunities as well,” she says.
If you would like to know more about Moore and Femme Kulture, you can visit https://www.femmekulture.com and take a look at all of the latest products that are available for purchase.