It’s been a few weeks since Prabal Gurung released his highly anticipated plus-size fashion line with Lane Bryant, and curvy fashionistas are loving it! Following the collection’s release, the high-end fashion designer spoke to CBS This Morning, and revealed that his decision to collaborate with the plus-size retailer is part of his greater purpose to promote inclusion within the fashion industry.
Over the course of his career, Gurung said he’d felt challenged to consider designing for plus-size women. In one instance, he recalled a “curvier woman” at his trunk show who “was hesitant” to try his collection.
“I was also on a diversity panel for models,” Gurung recalled. “Everyone was talking about race, then one of the women said, ‘What about plus-size?’ And they said ‘Oh, we’ll get to you.'”
“That kind of really bothered me,” he admitted. “My thing has been about inclusion. If I want to make any change, have a conversation of change, it needs to start with a conversation of inclusion.”
With the plus-size community, Gurung not only sees an underserved population, but a real business opportunity. As of 2016, the plus-size market was estimated to be worth over $20 billion.
Fortunately, Gurung is not the only high-fashion designer showing love to curvier women. These five other brands are proving fly fashion comes in all sizes.