No matter where you are in the world, you can spot a Latinx. So many of us love to incorporate our culture in our everyday wear. Whether we sport a Boricua necklace or an Ecuadorian woven bag—we love to show the world how proud we are of our culture and people. Yet, the option of shopping brands from our home countries is diminutive. Two Latinas saw the lack of Latinx brands in the USA and decided to make a change. Television producer Karina Rosendo and TV host Andrea Chediak founded Stitch Lab, the first fashion incubator focused on solely Latino-owned brands.
Chediak and Rosendo are giving a home in the U.S. for many brands in Latin America that wish to expand their unique designs by connecting them with wholesale buyers, influencers and many fashion consumers. To guide them into the American market, Stitch Lab is focused on teaching the brands how to market to the American customer. Stitch Lab is aware of the different types of customers that Latino-owned brands may not be familiar with, i.e. the plus-size customer. The company serves as the fairy godmother to these brands and helps them market themselves in the U.S. market. Crossing our fingers they’re able to get them to expand their sizes too!
Stitch Lab is currently working with over 20 Latino owned brands from Colombia, Mexico, Dominican Republic, Ecuador and more. Here are 6 brands we can’t wait to shop:
Isla & White
The brand was born in the Dominican Republic and created by Ecuadorian and Uruguayan founders. A collection inspired by the beaches in D.R. showcases resort wear. Think luxury floral everyday dresses for the chic Latina.