From celebrities like Selena Gomez to politicians like Alexandria Ocasio-Cortez, Latinxs are some of the most influential people in the country, so it should come as no surprise that some of the most prominent influencers and up-and-coming creators on social media are Latinx. Whether it’s makeup tutorials and fashion advice on Instagram or comedy and cooking on TikTok, there’s a Latinx influencer out there at the top of their game. If you’re looking for some new accounts to follow, be sure to check out the top Latinx influencers of 2021.
Kay-Lani started out as a beauty influencer on Instagram with the handle viva_glam_kay years ago, but after having her second child, she launched a family-centric account with the handle vida_with_viva, where she covers everything from parenting to cooking and home renovations. She has over one million followers on her beauty account, but has been focusing her energy on building the lifestyle account and her new line of home products in 2021.
News anchor Jeanette Reyes who goes by msnewslady on TikTok, made headlines when she decided to wear her naturally curly hair on live TV. It took a lot of courage for the Dominican-American journalist to do, which inspired her to tell a story about how the twisted idea of “pelo malo” has impacted her as an adult. She told the story on the air, and it resonated with tons of women. Now, she uses her social media platform to post all sorts of hilarious videos, which often highlight her two cultures as well as beauty tips and insider info related to her career.
Visual artist Reyna Noriega, who is of Cuban and Dominican descent, uses social media—Instagram in particular—to showcase her work, which celebrates the power and beauty of women through vibrant, bold illustrations, that are often influenced by her Caribbean roots. Reyna doesn’t shy away from hard topics, and always stays true to who she is, which makes her art all the more powerful. Now, with a following of more than 100,000 on Instagram, she’s nabbed a feature in The New Yorker and partnerships with various brands.
Talk about putting your money where your mouth is. Jesús Morales, also known as juixxe on TikTok, has over 1.5 million followers and uses his platform to shine a light on injustices against marginalized people, predominantly, street vendors. Starting in 2020, he initiated a series of Venmo challenges as fundraisers to help people in need, and gift hard working street vendors, with thousands of dollars. It just makes us feel good to watch him hand out cash to unsuspecting entrepreneurs, but it also gives us a concrete way to do contribute ourselves.
A Latina mom and abuela, Ana Regalado, who goes by salty_cocina on social, has gotten famous for sharing authentic, easy-to-make Mexican recipes with her followers. She seems to have such a sweet and warm personality and just exudes a warmth that just draws people in. Plus, her recipes for things like homemade flour tortillas and carnitas, are easy-to-follow and so dang good.
That’s how they know I’ve arrived
If only we all had teachers as fun and kind as TikTok influencer, Sofia Bella, who goes by iamsofiabella on social, growing up. Sofia is absolutely hilarious and we love watching her videos, a lot of which happen in the classroom with her adorable elementary school students. In the past few months, Sofia has reached nearly three million followers on the social media platform and earned herself verified status with her relatable, inspiring and totally funny videos.
Born and raised in Puerto Rico, beauty influencer, candylover89, whose real name is Angelica Torres, has racked up 1.3 million followers on Instagram and over three million followers on TikTok, with her tutorials for bold, artistic makeup looks and body positive branding. She’s even been able to translate her social media success into a legitimate business, by launching her own cosmetics line. Her authenticity and bubbly personality are so much fun to watch, and her talent is undeniable. If you’re as transfixed by makeup as an art for as we are, definitely give her a follow.
y’all remember this sound 😭
Alicia and Alexa are the adorable duo that makes up themontestwins, who currently have just shy of three million followers on TikTok. By the age of 18, they carved a space for themselves in the world of “twinfluencers” on social media, posting synchronized TikTok dances, fashion and beauty hauls, and other classic influencer fodder. But, they also do a lot of vlogging, chronicling various aspects of their days, whether it’s a lunch outing or a day on vacation, and people eat it up.
He goes by bry.hm or moreno bello on social media, and he’s absolutely hilarious. If you like your social media feeds to make you roll on the floor laughing, you have to follow Bryan Hernandez. He posts super-funny skits and videos, a lot of which comment on various aspects of Latinx culture. It was his “Dominicans in Bridgerton” spoofs that really caught our attention though, and we’re so glad they did because he’s been brightening up our feeds ever since.
TikTok star adamrayokay, whose real name is Adam Martinez, created an alternate personality named “Rosa,” who has become a social media star in her own right. Adam dons makeup and hair in a lot of his videos and transforms into the character, that has brought many people to their knees laughing at the silliness of it all. Rosa is based on girls he grew up around, and honestly, they’re so good, they make us laugh at ourselves.